The role will work across a range of projects in the organisation and therefore effective working relationships will need to be formed with various internal teams, external stakeholders and third- party suppliers. The ideal candidate will be a motivated individual who is passionate about digital marketing and producing tangible results. The role would suit a digital marketer looking for a new varied challenge or is looking to take the next step up in their career. There will be opportunities to develop your current digital marketing skills and learn new ones.
Job PurposeThis role requires someone who is creative and can identify, create, manage and deliver digital content using a range of techniques, across channels including websites, social media…
Key Accountabilities
Produce videos, podcasts, infographics, slideshows, or other digital media formats to engage customers in new ways; working with the internal design team when necessary
Train and share knowledge with internal teams wherever possible to empower them to manage their own areas with ad- hoc support.
Plan, produce and create of a programme of digital content to be used across all our digital channels, increasing engagement with our audiences and stakeholders.
Prioritise and schedule work effectively, anticipating problems and adjusting the allocation of resources and time accordingly.
Monitor, analyse and report on the performance of digital channels/activities using tools like Google Analytics/Adobe Analytics feeding back to stakeholders and using the data to inform future activities.
Write and edit blog posts, newsletters, e- books, white papers, case studies, and other content for websites, blogs and other channels.
Lead on the day- to- day management of our digital channels, creating inspirational, informative and engaging content.
Contribute to and work with relevant team and stakeholders to develop, manage and implement the digital side of integrated marketing campaigns.
Proof read as required.
Develop creative ideas, suggest new innovative ways of delivering digital content and keep up- to- date with the latest digital marketing trends.
Participate in regular functional and cross functional progress meetings.
Other duties as assigned by Senior Director of Digital Marketing Manager.
