Senior Performance Marketing

- Monitor campaign performance and adjust strategies based on key performance indicators (KPIs) to ensure optimal results.
- Stay up- to- date with industry trends, new technologies, and best practices in performance marketing to ensure client’s campaign remains competitive and effective.
- Work with external partners, such as publishers and vendors, to ensure the campaign are executed effectively and efficiently.
- Develop and execute full funnel performance marketing strategies for clients across various channels, including search engine marketing (SEM), paid social, display advertising, and affiliate marketing.
- Collaborate with external partners and agencies to enhance campaign effectiveness.
- Generate regular reports on campaign performance, providing insights and recommendations for optimization.
- Conduct A/B testing and implement optimization strategies to improve campaign performance and achieve established goals.
- Monitor and optimize campaigns to achieve maximum return on investment (ROI) while staying within budget and command in ROAS and CPA.
- Continuously test and optimize ad creatives, landing pages, and campaign elements to improve performance.
- Provide recommendations on budget allocation based on performance insights.
- Monitor campaign performance using data analysis tools (Such as GA, Lazada/Shopee/Tiki) and provide regular reports to clients with actionable insights and recommendations.
- Analyze data from various sources to identify trends, patterns, and opportunities for improvement.
- Work closely with cross- functional teams, including content creators, designers, and developers, to ensure cohesive and effective digital marketing strategies.

- Proven experience in digital marketing with a focus on performance analysis and optimization.
- Bachelor&039;s degree in Marketing, Business, or a related field.
- Proven experience in running ecommerce ads, such as: CPAS, Lazada ads, Shopee Ads.
- Detail- oriented and highly organized, with the ability to manage multiple projects simultaneously.
- Strong analytical and problem- solving skills, with the ability to interpret data and trends.
- Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and other relevant platforms.
- At least 3- 5 years of experience in digital ad platforms campaign management
- Proficient in both spoken and written English. Japanese is a plus

Cập nhật gần nhất lúc: 2024-03-08 23:40:29