Senior Performance Marketing

Conduct A/B testing and implement optimization strategies to improve campaign performance and achieve established goals.
Stay up- to- date with industry trends, new technologies, and best practices in performance marketing to ensure client’s campaign remains competitive and effective.
Continuously test and optimize ad creatives, landing pages, and campaign elements to improve performance.
Monitor campaign performance using data analysis tools (Such as GA, Lazada/Shopee/Tiki) and provide regular reports to clients with actionable insights and recommendations.
Work with external partners, such as publishers and vendors, to ensure the campaign are executed effectively and efficiently.
Monitor campaign performance and adjust strategies based on key performance indicators (KPIs) to ensure optimal results.
Develop and execute full funnel performance marketing strategies for clients across various channels, including search engine marketing (SEM), paid social, display advertising, and affiliate marketing.
Provide recommendations on budget allocation based on performance insights.
Work closely with cross- functional teams, including content creators, designers, and developers, to ensure cohesive and effective digital marketing strategies.
Monitor and optimize campaigns to achieve maximum return on investment (ROI) while staying within budget and command in ROAS and CPA.
Analyze data from various sources to identify trends, patterns, and opportunities for improvement.
Generate regular reports on campaign performance, providing insights and recommendations for optimization.
Collaborate with external partners and agencies to enhance campaign effectiveness.

Bachelor&039;s degree in Marketing, Business, or a related field.
Detail- oriented and highly organized, with the ability to manage multiple projects simultaneously.
Strong analytical and problem- solving skills, with the ability to interpret data and trends.
Proven experience in running ecommerce ads, such as: CPAS, Lazada ads, Shopee Ads.
Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and other relevant platforms.
Proven experience in digital marketing with a focus on performance analysis and optimization.
At least 3- 5 years of experience in digital ad platforms campaign management
Proficient in both spoken and written English. Japanese is a plus

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Cập nhật gần nhất lúc: 2024-05-12 01:45:02