About MMusic:
MMusic is pioneering the future of Vietnamese music and content on the global stage.
We are an ecosystem of services and content platforms tailor made for the young generation.
We aim to foster a creative community for GenZ, facilitate brand connections with younger audiences, and ultimately, build a cultural hub that celebrates individual and collective growth.
Key Responsibilities
Lead in overall integrated marketing and communications strategy of assigned client business:
Analyze market data, consumer feedback and survey responses to develop a marketing and communication plan
Brand positioning, which involves defining the benefits the target audience thinks of when they hear the brand&039;s name
Research current market trends and predicting future trends that might affect the product or service&039;s success
Create buyer personas, which are descriptions of the company&039;s ideal customer that include their age, lifestyle, personality, goals, needs and challenges
Oversee the production of all brand creative from a strategic standpoint—advertisements, presentations, sales sheets, social media campaigns, blogs, testimonials—and ensuring they have a consistent tone and message and are aligned to strategic and
communication objectives
Create brand stories that tell consumers about a product or service and try to form an emotional connection with them
Do audits every year or two to assess the brand&039;s status in the market and ways to strengthen it
Rebrand existing products or services
Perform target audience research
Overseeing social media scope and developing social strategy.
Provide actionable insights for campaign, content or product ideation, design and implementation to the client business.
Create brand architecture, which includes the logo, messaging, creative materials and marketing campaigns
Ensure strong collaborative relationships within the team members and
Always apply analytical rigor and fact- based reasoning to marketing proposals
quality of thinking and ideas applied to the client business.
externally with key agency and client partners to consistently elevate the
Actively grow the abilities and skill of assigned support staff through training programs, mentorship and hands- on learning.
Create a positive environment of personal and professional growth for
department members to encourage loyalty, openness of opinion and constant curiosity and learning.
Qualifications
● At least 5 years of work experience in management consulting, market research or advertising.
● FMCG industry experience is a plus.
● Capable of packaging and presenting analytical findings, and effectively communicating complex concepts to both Client and internal teams in an easy- to- understand manner.
● Bachelor&039;s degree in Business, Marketing, Communications or other relevant discipline
● Proficient in Microsoft Excel for data analysis and visualization.
