– Product Marketing:
+ Determining and measuring success metrics for launch, growth and ongoing adoption. Reporting this data back to the team. Every decision made is backed up with research or data. Generate actionable insights and comprehensive reports on campaign performance.
+ Constantly evolving our communications – testing and scaling marketing tactics across channels (in- app, zalo, email, web, social, paid media…)
+ Working collaboratively – partnering with research, design, data, engineering, and the wider product discipline to help inform and guide product and feature development.
+ Writing and briefing creative – creating messaging and design briefs for different mediums and audiences (emails, zalo, blog posts, in- app…)
+ Driving results – launching products and features with maximum impact and driving sustained adoption and engagement over time
+ Evaluation & implementation of leading marketing technology platforms to optimize efficiency, performance, and ROI.
+ Championing your product – keeping the broader team (Marketing, Business, Credit, Dealer…) aware of your product and campaigns.
+ Champion the strategic adoption of DX within marketing, identifying, and implementing tools to enhance targeting, personalization, and campaign effectiveness.
– Product Development:
+ Partner effectively with marketing, IT, and data science teams to ensure optimal integration and utilization of Martech solutions.
+ Collaborate with BD, IT, other divisions, and vendors to address system issues and enhancements, ensuring timely resolution.
+ Participate in developing appropriate new financial products, enhancing existing products, and coordinating with related stakeholders to execute.
+ Design and implement sophisticated product features, pricing strategies, marketing campaigns, and other programs on banking systems & integrated platforms, ensuring all setups are fully integrated.
– Others:
+ Monitor budget spending to ensure cost efficiency and effectiveness.
+ Fulfill other tasks and/or assignments requested by Head or Line Manager.
+ Participate in developing sales support tools including sales kit, brochure, leaflet…
