Mô tả công việc
About Campaign & Scan It
Campaign is a system built to meet the needs of giving rewards to consumers, agents, employees,... through interactive activities such as playing games, texting to win rewards, scanning invoices. With the Campaign system, a campaign will be built in a short period of time, thereby saving time and costs for businesses.
Scan It helps to accurately record purchase information, minimizes errors when entering manually, eliminates the need to stock up on gifts, reduces costs incurred by loyalty programs and customer promotions: operating personnel, cost of setting promotional booths, etc., eventually to support our B2B clients/ brands to deliver a better consumer experience to their end users.
The Campaign system consists of standard campaign & Scan It campaign. As an important part of the Campaign system, Scan It is a solution to collect data from purchase invoices using the latest OCR (optical character recognition) technology, helping brands to implement promotions, reward consumers, and at the same time helps brands connect with consumers through post- purchase interaction programs.
What you need to do
As a Senior Product Owner of Campaign, your primary responsibility is to maximize the value of the product to the business by expanding capability, increasing automation & enhancing efficiency.
Key responsibilities:
Work closely with product management/business teams to create and maintain a product backlog according to business value or ROI.
Author memos, presentations, reports and represent your team’s work to senior executives.
Develop detailed product feature specifications and ensure they’re clearly understood by the development teams.
Partner internally with PD, AI & Sales to analyze needs & align product roadmap to strategic goals
Monitor the market and develop competitive analysis.
Build business cases and measure the impact of your product innovation, with your data partners.
Own product roadmap to expand product capability, identify areas of improvement of the product logics & enhance functionality to users
