Senior Quantitative Research Analyst

- Key member of the Customer Insights team – MBI
- Design, execute, and analyze surveys to derive insights into product and brand perception, market size and composition, and enterprise customer behavior
- Develop cohesive measurement strategies and methodologies to drive product and business decision-making
- Design and manage tracking surveys, e.g. brand health, competitive NPS
- Work closely with cross-functional partners in product, design, data science, marketing, and business unit to identify and close gaps in our understanding of MoMo’s current customers and potential market
- Communicate results and recommendations in compelling and creative ways
- Design, Build & Improve Internal Research Platform
- Required to provide to both qualitative & quantitative projects as well.

* Must have
- Start-up Spirit
- Moderating capabilities, including strong ability to relate to people at all levels and an effective/flexible communication style
- Conduct in-house market research - Determine and align the capacity of the group to conduct researches in-house (includes pooling of field interviewers/ in-house researches)
- Good data/ insights analysis / interpretation skills
- Good project management skills; proven ability to cope with multiple projects and proven ability of good time management.
- Prepare survey prerequisites and logistics, such as discussion guide, vendor contacts, questionnaire, show cards, code book, tab sheet, etc. for in-house projects.
* Nice-to-have
- Proficient with a variety of statistical analysis methods such as Regression, Logistic regression, decision trees, Time series forecasting methods, etc.
- Proficient in Oracle, SQL Server or other SQL-based platforms
- Proficient in SPSS, R/R Studio or other statistical analysis software
- At least 3 years of experience in relevant marketing or quantitative market research areas, work experience in a Market Research Agency is preferred
- Good attitude and ability to work independently, as well as part of a team
- Detail oriented and quality driven
- Good knowledge of marketing principles and concepts