SENIOR SOCIAL CONTENT EXECUTIVE

60% Content-relating jobs:
· Pro-actively consult clients about all content-related issues to help them achieve their KPIs (engagement, brand trust, loyalty…) on media channels (social network, news…).
· Closely work and build content plans (seeding plan for crisis, campaign engagement…) in alignment with client’s short/ long-term media plan, in order to optimize their social activities’ performance.
· Highly proficient in writing and storytelling skills.
· To monitor 2 team members upon the performance based on the company defined KPIs.
· Along with Research team to be responsible for the success rate of contract renewal.
· Receive client feedback, evaluate and recommend adjustments to help resolve issues.
· Proofread and edit written pieces before publication as well as update published content.
· Mainly be in-charge of client facing jobs.
· Work under high pressure occasionally (overtime, weekend…)
· Follow industry-related news and generate ideas around trending topics.
· Conduct keyword and SEO research to understand customers’ needs, and collaborate with Research team for insightful knowledge about the industries and clients.
· Perform content audits and identify gaps in our content to recommend appropriate refinement.
· Manage both internal and external partners to meet the company’s commitment to client.
· Establish core style guides upon client’s activities to specify the writing style and tone needed to create engaging content.
· Do training activities periodically to keep the team updated about professional knowledge.
Other tasks as assigned by the line manager.
40% Social media planning jobs:
· Collect and analyze information on different media channels, focusing on social ones (Facebook, YouTube, Forum…).
· Create or recommend certain media strategies to attract and retain audiences, increase the client&039;s brand recognition, maintain and increase the brand’s satisfaction and loyalty.
· Work closely with clients to understand their needs, wants, and objectives, and then determine which social media channels fit best for specific activities/ campaigns.
· Assess the impact and suitability of different social media types used to target certain markets based on their clients&039; needs and wants.
· Develop various options for social media plans based on the client&039;s objectives.

Desired Skills and Experience
· Be responsible and ambitious for self-progressing along with the company.
· 2+ years of social media planning experience, esp. in crisis handling, performance optimizing…
· Proven content strategy and social channel management experience.
· Excellent communication and teamwork skills.
· Be organized and detail-oriented.
· Bachelor’s degree (Marketing, Journalism, Communications, Creative Writing or related field).
· Proven team management experience is preferable.
· Excellent analytical and idea expression skills.
· Experience identifying content to support effective digital marketing presence.
· Be fluent in English is a must, esp. being convenient in writing and communicate in English.
· Exceptional marketing and collaborative skills.
· Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
· Outstanding organizational and time management skills.
· Deep understanding of current and future digital trends across all platforms.

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Cập nhật gần nhất lúc: 2021-03-15 14:20:02