Senior Social & Digital Marketing (Fashion Retail): Brand Nike, New Era, AAPE
Work closely with the Content and Designer to create advertising materials.
Negotiate terms and conditions, and manage pricing with different vendors.
Monitor and analyze media coverage and public sentiment to assess the effectiveness of PR and marketing activities.
Master of engaging storytelling, and crafting high- value, educational, and persuasive digital media content
Main responsibility is to establish, execute & commit highest performance through strategic digital marketing activities across all digital channels to maximize effectiveness.
Build Digital Marketing Plan in details by season/month based on marketing campaign, with a focus on social media, search/display marketing and online advertising.
Master in building up & developing social platforms reach highest performance followed brand direction.
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) providing daily, weekly and monthly reports.
Collaborate with media agencies to secure community seeding and PR articles in reputable fashion and lifestyle magazines.
Coordinate and manage brand events to enhance brand visibility and engagement.
Strong sense & diploma knowledge in sportwear, underground streetwear fashion
Plan, execute, and manage campaigns involving TikTok influencers, freelance models, and other KOCs.
Maintain up- to- date knowledge of best practices and strategies in the management of online paid media.
Function related paper works liase with internal and external stakeholders to ensure proper work procedures
Draft and manage paperwork, including contracts, payment forms, and other documents required for media vendors, KOLs, KOCs, and magazines.
Measure and report, evaluate performance of all marketing campaigns, and assess against goals (ROI and KPIs), providing monthly, weekly reports. Proactively propose action plan to improve ROI and KPIs when necessary.
Implement digital marketing plan with a focus on social media aimed to driving online to offline
Maintain the brand website with updated information from related team
Expertise in market insights analysis to create periodic reports on digital KPIs, market trends and customer behavior, based on verified- source data
Highly organized with regard to planning and execution of social media strategies and marketing campaign when assigned
Using analytics to plan, execute and optimize campaigns.
Improve the cost per result for paid advertising, EDM open rate….
Build and maintain strong relationships with media representatives, influencers, and industry stakeholders.
Using analytics to plan, execute and optimize, improve cost per results for paid advertising.
Maintain up- to- date knowledge of best practices and strategies in the management of online paid media.
Develop and execute local social adaption strategies to collaborate with top Vietnamese influencers, oversee photoshoots and filming sessions for KOLs and KOC
Work closely with agencies and commit high performance to execute digital marketing plan
Report (30%)
Perform other duties as assigned by Marketing Manager.
Digital analysis from Google Analytics, Facebook Insight & E- comm data
Monitoring and tracking and Digital report from Agency
