Mô tả công việc
Market Research & Analysis:
Analyze customer data, consumer behavior, and relevant information to identify opportunities for strategic development.
Conduct market research to understand trends, customer needs, and competitor activities.
· Develop Communication Strategies:
Develop communication frameworks with a high sense of practicality for execution.
Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs.
Develop integrated marketing strategies that align with the client&039;s business objectives and market conditions.
Define key message, select the appropriate communication channels to achieve the highest impact.
· Participate in Creative Ideation:
Draft creative briefs to guide the creative team on strategy and campaign objectives.
Generate breakthrough creative ideas that differentiate the brand and capture the attention of the target audience.
Directly participate in the creative ideation process, contributing concepts and shaping the direction of creative projects.
· Propose and Present:
Persuasively present communication strategies, creative concepts, and implementation plans.
Develop and present strategic proposals and creative ideas to clients.
· Collaborate & Execute Campaigns:
Collaborate with media partners and internal teams (creative, digital, media) to ensure effective implementation of strategies.
Monitor, evaluate, and adjust campaigns during execution to ensure the strategy is effectively implemented across all channels.
· Evaluate & Report:
Report campaign performance and provide recommendations for improvement or future development.
Assess campaign outcomes, measure the effectiveness of creative ideas, and communication strategies.
· Research & Development:
Research new initiatives and apply this knowledge to optimize strategies and creative ideas.
Continuously update with the latest trends in communication and marketing to drive creativity and enhance strategies.
