Senior Strategist Consumer Insight Manager

Integrate Business intelligence

Diagnose business issues and opportunities through integrated understanding of consumers and market
Analyze and connect the dots between consumers insights, market inputs (eg. stocks, ROS), customers drivers/barriers and SKUs drivers (eg. Margins)

Lead strategic portfolio planning

Understand consumers, shoppers, and customers dynamics per region/province. Act as regional strategist & performance correction partner guiding execution of sales teams

Drive Consumer & Customer Obsession & Understanding

Further embed Agile Research Platform to enable faster, cheaper, better insights for business
Consumer Obsession Program to drive culture and allow connection
Develop consistent & holistic performance reporting (and drivers) to fuel data- driven culture by integrating internal & external tracking data sources (Sales In, SIS, Nielsen, Kantar, Social Listening, macro indicators)

Deliver Insight to enable world- class Commercial Execution

Identify brand key drivers for Meaningful/Difference/Salience following Brand Stage Model
Identify killer consumer insights to drive winning creative ideas & further develop creative learning & guidance beyond the basics

Focus on Bigger, Fewer, Better Bets

Drive and facilitate Innovation Research Roadmap/ Protocol
Facilitate Innovation/Renovation Tracking with consistent KPIs and drivers
Support Demand Planning & MT in volume forecast & SOG prioritization

Experience of at least 10 years in Commercial roles (with at least 6 years in CMI)
Combines a technical domain, with extensive knowledge of the market, consumer trends and channels
Entrepreneurship and excellent communication
High capacity of management and coordination of projects / teams
Deep knowledge of the role of CMI
University degree in Economics/Business Management/Finance
High level of Impact and Influence / Leadership with excellent stakeholder management
High level of English, direct dialogue with the CMI Global team
Strategic vision, high analytical skills and results orientation

Multiple career opportunities to rotate within Functions or cross- functions.
Annual team building, Town hall, YEP
A diverse and open working culture, where your true identity is celebrated.
Flexible benefit voucher
Bao Viet Insurance for employees and family
Gift for special holidays and sponsor traveling ticket in Tet Holiday
Performance appraisal twice a year to guarantee constructive feedback
Working hour: from Monday to Friday (8h00- 12h00,13h00- 17h00)
Annual leave: 18 days/year
Your wellbeing will be taken care by our Health & Safety Team since Day 1.
Be a part of our sustainability journey in Brewing the Better Vietnam.
Performance bonus (estimated at least 3 months) and 13th month salary bonus
80% lunch in canteen

Cập nhật gần nhất lúc: 2025-09-19 15:30:02