Mô tả Công việc
SEO Responsibilities (70%)
Keyword Research and Analysis:
Analyze search trends and competitor keywords to inform content strategies.
Conduct in- depth keyword research to identify opportunities for organic traffic growth.
On- Page Optimization:
Implement best practices for URL structure, header tags, and internal linking.
Optimize website content, meta tags, and other on- page elements for SEO.
Technical SEO:
Implement schema markup and structured data where applicable.
Identify and resolve technical SEO issues such as crawl errors, broken links, and page speed optimization.
Content Optimization:
Collaborate with content creators to optimize existing content and create SEO- friendly content.
Ensure content aligns with SEO strategies and target keywords.
Backlink Analysis and Building:
Monitor backlink profiles and disavow toxic links.
Build high- quality backlinks through outreach and content promotion.
SEO Reporting:
Web Developer Responsibilities (30%)
Provide regular performance reports and insights to stakeholders.
Track and report on key SEO metrics and KPIs.
Website Development:
Ensure websites are responsive and optimized for various devices and browsers.
Design and develop SEO- friendly websites using HTML, CSS, JavaScript, and other relevant technologies.
CMS Management:
Maintain and update content management systems (e.g., WordPress) and plugins.
Implement security patches and updates to protect against vulnerabilities.
Website Performance:
Optimize website performance, including page load times and server response.
Conduct website audits to identify and address performance bottlenecks.
Technical Troubleshooting:
Diagnose and resolve website issues, including bugs, errors, and broken functionality.
Collaborate with cross- functional teams to implement technical solutions.
Website Analytics:
Provide insights based on analytics data to improve user experience.
Set up and configure web analytics tools (e.g., Google Analytics) to track user behavior and website performance.
Security and Compliance:
Maintain and update content management systems (e.g., WordPress) and plugins.
Implement schema markup and structured data where applicable.
Ensure websites are responsive and optimized for various devices and browsers.
Optimize website content, meta tags, and other on- page elements for SEO.
Collaborate with content creators to optimize existing content and create SEO- friendly content.
Implement security best practices to protect websites from threats and breaches.
Ensure websites comply with accessibility and data privacy regulations (e.g., GDPR).
Design and develop SEO- friendly websites using HTML, CSS, JavaScript, and other relevant technologies.
Provide regular performance reports and insights to stakeholders.
Analyze search trends and competitor keywords to inform content strategies.
Set up and configure web analytics tools (e.g., Google Analytics) to track user behavior and website performance.
Monitor backlink profiles and disavow toxic links.
Optimize website performance, including page load times and server response.
Conduct website audits to identify and address performance bottlenecks.
Conduct in- depth keyword research to identify opportunities for organic traffic growth.
Identify and resolve technical SEO issues such as crawl errors, broken links, and page speed optimization.
Implement security best practices to protect websites from threats and breaches.
Build high- quality backlinks through outreach and content promotion.
Collaborate with cross- functional teams to implement technical solutions.
Implement security patches and updates to protect against vulnerabilities.
Ensure content aligns with SEO strategies and target keywords.
Ensure websites comply with accessibility and data privacy regulations (e.g., GDPR).
Track and report on key SEO metrics and KPIs.
Provide insights based on analytics data to improve user experience.
Implement best practices for URL structure, header tags, and internal linking.
Diagnose and resolve website issues, including bugs, errors, and broken functionality.
