SEO Content Leader

Planning for the article:

Coordinate with the SEO Technical team to publish articles.
Refer to search engine result trends, read articles ranking in the top 10 on Google to ensure the article topic aligns with user needs.
Assign articles to Freelancers and in- house content writers for execution.
Search for reference articles from overseas sources (preferred) and domestic ones that are unique, and explore untapped TOP 10 pages to structure the content framework for the article.
Collaborate with clients to gather article requirements, suggestions, and discuss new article topics to achieve project KPIs.
Check the actual articles after publication.
Check SEO article standards (criteria provided by the company).
Based on project keywords, develop the topic and content of the article.
Support Freelancers and in- house content writers throughout the production process to ensure the content is engaging and accurate according to the initial direction.
Provide feedback and request adjustments from writers to improve content quality.

Revamp content for old articles:

Compare content with competitors in the Top 10.
Review old content posted on pages that are ranking lower, and content ranked from Top 10 onwards.
Monitor keyword rankings after optimization.
Write content when necessary
Ensure ideas are fully conveyed, sentences are concise and impactful to achieve good reader engagement.
Identify gaps between competitors and the current website. Provide directions to update content to be on par with or better than competitors.
Write standard SEO articles
For challenging articles, ensure understanding of the topic and client. Write content to ensure the highest quality.

Other tasks:

Update Google&039;s new evaluation trends.
Update new article trends.
Enhance SEO skills (company support).
Enhance knowledge in clients&039; business areas.

Editing skills, including excellent Vietnamese/English proficiency.
High- level proficiency with short, long- term, and real- time content creation and distribution.
Confident and proactive in presenting content marketing ideas.
Have a passion for serving customers, have a sensitive intuition to understand the needs of users.
2- 3 years of experience in SEO Content position, familiar with content creation or blog writing on websites.
Excellent communication and interaction skills, including the ability to convince and mediate to ensure the ultimate benefit of clients and agency.
Understand and have experiences on SEO On- page are a plus.
On- page SEO understanding.
Ability to lead and inspire content team.
Degree(s) in Marketing, Linguistics, Education or related fields are more prioritized.
Ready to be the leader for changes and breakthroughs.

Social insurance, annual leave, team building activities + Health care insurance.
Salary range: 9.000.000- 14.000.000 VNĐ (Gross)
Fixed salary + bonus according to transparent performance measurment system.
Professional work environment, maximizing the capabilities of themselves, high opportunities for advancement.
Transparent and potential Career Path to become SEO Executive, SEO Technical.

Cập nhật gần nhất lúc: 2024-04-18 12:05:38