About PATI Group
We&039;re on a mission to become the leading dietary supplement company in Vietnam by 2026, offering innovative and high- quality products that inspire our customers to optimize their physical, mental, and intellectual potential.
To get there, we are hiring a SEO Copywriter – Health & Wellness (English required) who can turn evidence- based insights into engaging articles, landing pages, and micro- copy that rank — and convert.
PATI is a fast- growing E- commerce business specializing in dietary supplements, achieving a remarkable 500% increase in sales within just one year in the United States market.
Job Summary
By developing long- form articles, landing pages, and micro- copy tailored for our supplement portfolio, you will help drive qualified traffic and leads, enhance our brand authority, and support customers on their wellness journey.
We are looking for a detail- oriented and creative SEO Copywriter, who will be responsible for crafting compelling, medically accurate, and conversion- driven content that fuels our organic growth strategy. Your work will play a key role in building the foundational knowledge base for both customers and internal stakeholders, while setting the stage for the future success of the SEO team.
Essential Roles and Responsibilities
If you live and breathe keyword research, write SEO content, and geek out over analytics dashboards, this is your arena.
Partner with our Marketing Operations (Men&039;s & Women&039;s) teams to publish clinically sound, conversion- oriented copy in flawless English.
Own the end- to- end SEO content workflow — from ideation and brief to on- page optimization, launch, and post- publish CRO testing.
Build the content engine that drives qualified organic traffic and subscription revenue for our supplement portfolio (Shilajit Resin, Shilajit Gummies, MenoMate, FloraFresh, and more).
Skills and Qualifications
Bonus points for short- form scriptwriting, CRO knowledge, or experience collaborating with medical reviewers.
Data- driven mindset, exceptional research skills, and laser- sharp attention to detail.
Solid grasp of E- E- A- T, YMYL requirements, and FDA/FTC content compliance.
Experience: ≥ 2 years writing SEO copy for health, wellness, or medical brands with demonstrable ranking wins.
English Proficiency: IELTS 6.5 + / TOEFL iBT 90 + (or equivalent). Clear, concise, and persuasive writing is a must.
Tool Stack: Ahrefs or SEMrush, Google Search Console, GA4, SurferSEO/Frase, WordPress (or similar CMS), basic HTML, Grammarly/Hemingway.
Come join PATI, you will have a chance to enjoy
Benefits: Social insurance, statutory leave, wellness stipend, regular team- building retreats.
Professional Development: Quarterly up- skilling budget, direct mentorship from a 7- figure SEO lead, and access to expert medical advisors.
Workplace Culture: Fast- paced, data- obsessed team that values innovation, wellness, and radical ownership.
Compensation: 11,000,000 – 17,500,000 VND/month + performance incentives tied to organic revenue growth.
We are looking for someone who shares our passion for wellness, our commitment to excellence, and our dedication to making a positive impact on our customers&039; lives. If you believe you have the skills and mindset to thrive in this role, we want to hear from you.
General Information
Report directly to: CEO
Department: SEO Team (new team)
Employee Type: Full- time, On- site
Working Hours:
Monday- Friday: 8:30 AM- 5:30 PM, with 1- hour lunch break.
Saturday (Culture Day): 6:30 AM- 10:00 PM. We kick off Saturdays with team runs and weekly reflections- mind, body, and momentum aligned.
Working Location: 18 Street No. 38, An Khanh Ward, Thu Duc, Ho Chi Minh, Vietnam.
