A/ Job content:
· Perform other duties assigned from department head
· Lead content planning efforts and coordinate with the content team to deliver and co- develop, search- aligned content tailored to audience behaviors and marketing goals.
· Undertake additional responsibilities as assigned by the team leader or managers to support team objectives and ensure smooth operations.
· Work with related functions such as Brand Marketing, Trade Marketing, Purchasing, Sales, Customer Care and others
· Owning and maintaining site analytics, metrics and campaign reporting on weekly, monthly, quarterly basis, and present reports to relevant teams
· Execute end- to- end website optimization activities, covering Technical SEO, On- page and Off- page enhancements, keyword analysis, performance tracking, and result reporting.
· Building, maintaining and managing backlinks, satellite sites and social media ecosystems to strengthen overall authority.
· Develop detailed tactics aligned with business goals and SEO strategy, covering both classic search and AI- powered search environments.
· Participate in building SEO strategies and execute SEO monthly plan
· Managing the company’s websites by overseeing all information, ensuring the platform functions correctly and assisting in product management.
· Stay up to date on the latest Experience and SEO technology and updates.
· Monitor & analyze competitors including direct competitors and online vendors and propose suggestion to improve.
B/ Requirements:
· Previous experience in ecommerce
· Able to think objectively and perform effectively under pressure, consistently delivering high- quality results.
· Demonstrate a keen eye for opportunity and gap analysis for new business.
· Understanding of Core Web Vitals, page performance optimization, and responsive mobile- first design approaches.
· At least 2- 3 years of experience as SEO
· Knowledge of competitive marketplace
· Experienced with Marketing and SEO tools (Office Suite, Google Analytics, Google Search Console, Ahref,… or similar tools) to monitor performance.
· Basic knowledge of HTML and CSS
· Bachelor&039;s degree in Marketing, Performance Marketing or a related field or equivalent work experience
· Maintain a positive and proactive attitude towards Experience and SEO with a strong desire to learn and innovate.
· Develop, implement, and monitor GEO optimisation strategies across new search channels including: Understand Large Language Models (LLMs) ChatGPT Search Perplexity Google AI Overview Other emerging AI- driven discovery platforms This includes ensuring client content is structured, surfaced, and optimised for AI- enhanced search behaviours.
