SEO/SEM Specialist

SEO (70%)
- Optimize website content, blogs, and landing pages to improve organic discoverability for each product line.
- Monitor and update insights from AI- powered Search Engines to propose content directions aligned with emerging search behaviors.
- Establish a high- quality backlink profile by leveraging trusted blogs, forums, and other relevant sources
- Develop and optimize keyword sets, combining traditional SEO practices with emerging trends such as visibility on AI/Chatbot platforms
- Collaborate with Content Writer to plan, write, and edit website content following SEO practices.
- Analyze and monitor keyword rankings to adjust SEO strategy accordingly.
SEM (30%)
- Optimize pre- launch, launch, and post- launch campaigns for each product, with the potential to incorporate remarketing strategies to retain returning customer segments
- Understand customer search behavior to craft effective ad messaging (e.g., headlines, CTAs) tailored to different target audiences.
- Monitor and report on campaign performance periodically, optimize budget by the campaign launching phase, and propose improvement plans
- Execute Google Search and eCommerce ad campaigns aligned with new product launches.
- Plan and manage SEM budgets efficiently. Set KPIs, measure, analyze, and report campaign performance

- Bachelor&039;s or Associate&039;s degree in Marketing, Business Administration, or related fields.
- A passion for, or interest in, the mechanical keyboard and artisan keycap community is a strong plus
- Proactive mindset with a strong ability to self- learn and continuously update knowledge.
- Preference for candidates with strong English writing
- Solid knowledge of SEO (on- page, off- page, technical SEO); familiarity with AI/Chatbot search trends is a plus.
- Strong ability to analyze data and optimize ad performance based on campaign results
- Have 2–3 years of experience in SEO/SEM roles, preferably in gaming, collectibles, lifestyle, or eCommerce sectors.
- Proficient in tools such as Google Analytics, Google Keyword Planner, Search Console, Ahrefs, SEMrush, etc.

- Be granted company uniforms
- Premium health insurance package
- Working time: 9am- 6pm, Mon – Fri
- Attractive salary and benefits (13th salary and additional bonus every year)
- Travel, team building, and other group activities
- 12 days annual leave (4 extra days per 1 year seniority)
- Salary range: Negotiable
- A fun & dynamic environment and freedom to be creative
- Salary review based on performance every year
- Annual health check

Cập nhật gần nhất lúc: 2025-09-24 22:20:02