CÔNG TY TNHH XIN CHÀO BÁC SĨ
Mức lương
Đang cập nhật
Địa điểm làm việc
Hồ Chí Minh
Kinh nghiệm yêu cầu
3 - 5 Năm
Chi tiết tin tuyển dụng

Mô tả công việc

The Purpose of Your Role
The SEO Channel is a critical part of our audience acquisition strategy. In this role, you can improve millions of individuals&039; lives and families by providing health content that inspires and engages them.
As an SEO Specialist for Hello Health, you will lead the SEO strategy, research, and execution. This covers competitor analysis, keyword research, content optimization, technical onsite and offsite activities. The SEO Specialist will partner with cross- functional teams and provide clear guidance on content and page- level optimizations, work with product teams to ensure the platform is optimized, and support the regional SEO Team in wider SEO projects.
Your Key Responsibilities
Content & On Page
● Define how the SEO team and content teams use Ahrefs and our in- house tools to identify popular keywords that have the best potential to rank highly and drive valuable traffic.
● Advise editorial and content teams on how to optimize articles and other content types to ensure they have the potential to rank highly in Google.
● Work with the Editor in Chief to plan and drive the implementation of projects with the goal of audience growth and engagement, including partnering with medical specialists, industry stakeholders, KOLs, etc.
● Lead research to understand search trends, organic traffic opportunities, and gaps in our search experience for ideation of new content & SEO methods.
● Assist Editor in Chief in daily, weekly, monthly, and quarterly content operation processes and policies, reporting, communication biorhythms, and technological solutions to improve the speed and effectiveness across the content team.
Onsite & Tech SEO
● Lead in how the website should be optimized to increase SEO performance and create best practice checklists to follow
● Using advanced, real- time SEO monitoring software, understand and analyze how our website is currently optimized and performing in Google
● Support the Product and Regional SEO team in creating new features and tests to increase SEO performance using cutting- edge solutions
Offsite SEO
● Direct and coordinate off- page search engine optimization initiatives such as link- building
● Monitor other sites&039; backlink profiles using Ahrefs to understand how we are performing against our competitors in Google Search Results
● Lead the analyses of our backlink profiles using Ahrefs to understand the quantity, quality, and types of links we receive and understand if they are naturally gained.
Analytics & Reporting
● Lead analysis efforts into changes in SEO performance and manage investigations to understand where, why, and how it has happened. Creating reports on findings that will drive future content and SEO initiatives.
● Use Google Search Console, Google Analytics, Ahrefs, and our in- house dashboards to monitor SEO performance, identifying dips or increases in traffic.
● Work with the Data Team to define and implement SEO performance metrics, tracking requirements, segmentation, reporting, and analyses to be set up and analyzed to enhance Hello Health’s content and audience development capabilities and business performance.

Yêu cầu công việc

Who We Want
● Experience coordinating SEO initiatives in a complex, international organization
● Expert understanding of all areas of SEO including content, tech/on- site, and off- site.
● Experience managing a small SEO team is a bonus
● Strong organizational, time management, and analytical skills
● Excellent verbal and written communication skills in both local language and English
● Innovative mind that is highly detail oriented and data driven with experience utilising a variety of data tools including Google Search Console, Google Analytics & Excel.
● Very familiar working with the usual industry- standard SEO suites, such as Ahrefs, SEMrush, Moz, etc.
● Bachelor degree in a relevant field of study with a proven track record of self- learning, development and maintaining necessary skills as the industry evolves
● Be an evangelist and thought leader in SEO for Hello Health. Stay on top of the latest trends and best practices to ensure we are industry leading in our SEO strategy & content.
● 4+ years of experience managing in SEO. This can either be agency side, in- house.
● Expert experience auditing websites for on- page and technical SEO issues, using tools such as Screaming Frog, Sitebulb, Deepcrawl, Ahrefs site auditor, etc

Quyền lợi

Chế độ bảo hiểm, Phụ cấp, Chăm sóc sức khỏe, Đào tạo, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-08-21 03:00:03

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Quy mô: 50 - 100
Trụ sở: 27 Nguyễn Đình Chiểu - Phường Đa Kao - Quận 1

Thông tin chung

Ngành nghề
Marketing - PR
Cấp bậc
Trưởng Nhóm / Giám Sát
Kinh nghiệm yêu cầu
3 - 5 Năm
Trình độ yêu cầu
Đại học
Số lượng cần tuyển
Đang Cập Nhật
Hình thức làm việc
Nhân viên chính thức
Giới tính
Đang cập nhật
Hạn nộp hồ sơ
09/09/2024
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