We are seeking a skilled and proactive SEO Specialist to elevate our brand&039;s online visibility and reputation. The ideal candidate will excel in acquiring high- quality backlinks, managing online reputation, optimizing for local SEO, and fostering brand awareness. This role requires exceptional communication and analytical skills, strong knowledge of SEO tools, and a robust backlink network to drive impactful SEO results.
Your Responsibilities
Link Building
Acquiring Backlinks: Develop and execute strategies to secure high- quality backlinks from reputable websites to enhance domain authority and rankings.
Monitoring Backlinks: Use tools to track the status and quality of backlinks, ensuring they remain active, relevant, and beneficial for SEO.
Outreach: Build relationships with bloggers, influencers, and webmasters for guest posts and link placements.
Online Reputation Management
Community Engagement: Participate in online communities and forums to enhance brand visibility and promote our website.
Building Brand Awareness: Collaborate with other brands and websites to increase brand mentions and strengthen online presence.
Monitoring Brand Mentions: Use tools to track online brand mentions, engaging with users discussing our brand to build positive sentiment.
On- Page SEO
Content Audit: Regularly review and audit existing content, updating and optimizing it based on performance data to enhance its relevance and effectiveness for SEO.
Keyword Optimization: Conduct keyword research to identify target terms, then optimize for SEO- friendly URLs, page titles, meta descriptions, headers, and LSIs to improve search visibility.
Content Creation: Identify and prioritize content gaps and opportunities to create content ideas. Collaborate with content teams to create and optimize engaging, high- quality content that supports SEO goals and aligns with user intent.
Local SEO
Citations: Ensure consistent NAP (Name, Address, Phone Number) information across various online platforms to boost local SEO performance.
Local Listings: Manage and optimize the business&039;s profile on local directories and review platforms like Google My Business.
Requirements
Must have
SEO Tool Proficiency: Experienced in SEO tools (e.g., Search Console, SEMrush, Ahrefs) to analyze and evaluate strategy effectiveness.
3+ years of experience in SEO.
Analytical Skills: Proficient in using analytics tools (e.g., GA4, Hotjar, Power BI...) to assess and report on the performance of off- page SEO strategies.
Communication Skills: Strong ability to communicate effectively and build relationships with external partners and internal teams.
Research Skills: Demonstrated ability to identify high- quality backlink opportunities and relevant content for SEO impact.
Hands- on Experience in Off- Page SEO: Proven expertise in implementing off- page SEO techniques, including link- building, brand reputation management, and local SEO strategies to enhance search engine rankings and brand authority.
Nice to have
Knowledge of Complementary SEO Platforms: Familiar with additional SEO support platforms (PPC, SEM) to drive comprehensive SEO success.
English Proficiency: IELTS 6.5 or equivalent, ensuring effective communication with international partners.
Extensive Backlink Network: Possesses a well- established backlink profile and professional accounts to support link- building activities.
WHY YOU&039;LL LOVE WORKING HERE
Lunch and parking allowances.
Provision of Macbook for work.
Company- wide annual trip.
Opportunity for advancement to a team leadership role based on demonstrated leadership skills.
Regular training and knowledge- sharing sessions.
Semi- annual performance reviews with salary adjustments.
Company- sponsored social events and gatherings.
Monthly birthday gifts for staff.
Monthly team- building activities.
Private health check- ups.
12+ days of annual leave.
Access to PS4 games/billiards during leisure time.
