DESCRIPTION
Social Commerce Strategy:
Develop and implement a comprehensive social commerce strategy aligned with business objectives.
Collaborate with cross- functional teams to integrate social commerce initiatives with overall marketing efforts
Stay informed about social media and e- commerce trends to identify opportunities for growth.
Platform Management:
and other emerging social commerce channels.
Manage and optimize social commerce platforms, including but not limited to Instagram Shopping, Facebook Shops,
Stay up- to- date with platform updates, features, and best practices to maximize effectiveness.
Product Integration:
Optimize product listings, descriptions, and visuals to enhance the online shopping experience.
Coordinate with product teams to ensure seamless integration of products into social commerce platforms.
Content Creation:
Collaborate with content creators to develop visually appealing and engaging content for social commerce.
Ensure that content aligns with brand guidelines and effectively communicates product features and benefits.
Community Engagement:
Respond to customer inquiries, comments, and reviews on social platforms to enhance customer satisfaction.
Foster a sense of community among social media followers and customers.
Performance Analysis:
Utilize analytics tools to track and analyze the performance of social commerce efforts.
Generate regular reports on key metrics, such as conversion rates, click- through rates, and revenue generated
through social commerce channels.
Collaboration with Influencers:
Develop partnerships and promotional activities to increase product visibility and drive sales.
Identify and collaborate with influencers and brand advocates to amplify social commerce efforts.
Campaign Management:
Plan, execute, and optimize social commerce campaigns to promote products and special offers.
Monitor and analyze the success of campaigns and adjust strategies based on performance.
QUALIFICATION:
Familiarity with e- commerce platforms and technologies.
In- depth knowledge of livestreaming, social platforms and emerging trends.
Proven experience in social media management, with a focus on social commerce.
Creativity and a strong understanding of visual content creation.
Excellent communication skills and the ability to collaborate with cross- functional teams
Bachelor‘s degree in Marketing, Business, or a related field.
Strong analytical skills and the ability to interpret social media metrics.
