Ly Gia Vien is a leader in Vietnam&039;s culinary and hospitality sectors since 2010, specializes in premium kitchen equipment, luxurious hospitality items, and fine gourmet ingredients – we empower chefs, restaurants, hotels, and F&B businesses to thrive. The Social Media Content Specialist is responsible for producing engaging visual and written content across digital platforms to strengthen brand presence, drive community engagement, and support lead generation campaigns. This role is hands- on and creative, ideal for someone who is passionate about storytelling, social media trends, and the culinary world.
Content Creation:
- Maintain a consistent brand voice and visual identity across all channels.
- Collaborate with the Product Content Specialist to adapt long- form content (brochures, case studies) into engaging snackable formats.
- Develop visual and video content (photos, reels, product showcases, chef interviews, tutorials) for social media, website, and campaigns.
Social Media Management:
- Manage daily operations of Ly Gia Vien’s social media channels (Instagram, LinkedIn).
- Engage with followers, respond to inquiries, and build online culinary community relationships.
- Plan and schedule posts based on content calendar and campaigns.
Campaign Execution:
- Work with the Communication team to support campaign launches (new product categories, culinary events, demo invitations).
- Assist in paid media campaigns (Facebook Ads, Google Ads) by providing content assets.
- Create event coverage content (photos, videos, live updates) for trade shows, workshops, and chef collaborations.
Performance Monitoring:
- Use insights to experiment with new content formats (AR filters, behind- the- scenes, chef Q&A).
- Coordinate cross- functionally with Sales, Field Marketing, and Communication teams.
- Track social media engagement metrics (reach, likes, shares, comments, followers).
- Report monthly on content engagement performance and propose improvements.
