Social Media Executive

Research & analyze competitor advertising for industry trends and actionable insights.
Provide recommendations & execution plan for Keyword Opportunities, Campaign Structuring, Targeting Optimize campaigns by evaluating copy, Landing Pages, Bidding Strategy, improving the Quality Score thereby lowering CPCs.
Work closely with key Internal/External stakeholders such as vendor marketing teams, media agency, along with Brand/Sales & regional teams to ensure agenda planning & perfect execution.
Lead the on- page and off- page initiatives to improve Keyword Search Rankings as part of overall Google 1st Page strategy.
Analyze performance marketing mix based on the in- depth understanding of a wide set of data, including sales, shares, consumer data, media efficiency, competitive activities, etc.
Accountable for Weekly Digital Marketing Media Channels Review meeting and showcase business growth.
Monitor campaign performance using Web Analytics Tools/Seller Center
Design and lead the eCommerce Media Test & Learn Agenda, explore new digital partnerships and tools, draw conclusions, and educate the organization.
Manage budget to ensure media sufficiency.
Liaise with Agency/Media Partners (Google/Facebook) to work on campaigns optimization and adopt Search Engine industry best practices to drive high Share of Search (SOS), low CPCs & high CTR.
Support SEO & SEM strategy initiatives including content to increase Traffic to Brand Websites
Lead Media plan in JBP with retailers to drive transactions on e- Commerce/ Social Commerce accounts at low Cost Per Transaction (high RoAS) across multiple KC’s brands.

Fluent English (verbal & written).
Creative thinker with a passion for ideas & deep understanding of Google and other PPC inventories as a means to communicate with online audiences.
Experience in planning & managing performance marketing with PPC channels.
Ability to create different Customer Cohorts/Segments with experience of channel planning.
Knowledge in E- Commerce/ Social commerce space.
Knowledge in SEO.
Hands- on experience in running campaigns on Google/Facebook/Tiktok and Marketing tools of E- Commerce platforms.
Strong with numbers with logical & structured approach towards problem solving.
Relationship management skills with an ability to work with cross- functional teams.
University background.
At least 2 years of working experience in eCommerce/Social commerce media management experience and in- depth understanding of key performance marketing metrics gathered at media agency or in- house environment.
Should be able to map various touchpoints to target Customers thereby, driving business.

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chăm sóc sức khỏe, Đào tạo, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-04-03 11:17:34