Social Media Executive

Mô tả Công việc
Work closely with key Internal/External stakeholders such as vendor marketing teams, media agency, along with Brand/Sales & regional teams to ensure agenda planning & perfect execution.
Manage budget to ensure media sufficiency.
Lead Media plan in JBP with retailers to drive transactions on e- Commerce/ Social Commerce accounts at low Cost Per Transaction (high RoAS) across multiple KC&039;s brands.
Accountable for Weekly Digital Marketing Media Channels Review meeting and showcase business growth.
Support SEO & SEM strategy initiatives including content to increase Traffic to Brand Websites
Analyze performance marketing mix based on the in- depth understanding of a wide set of data, including sales, shares, consumer data, media efficiency, competitive activities, etc.
Provide recommendations & execution plan for Keyword Opportunities, Campaign Structuring, Targeting Optimize campaigns by evaluating copy, Landing Pages, Bidding Strategy, improving the Quality Score thereby lowering CPCs.
Liaise with Agency/Media Partners (Google/Facebook) to work on campaigns optimization and adopt Search Engine industry best practices to drive high Share of Search (SOS), low CPCs & high CTR.
Research & analyze competitor advertising for industry trends and actionable insights.
Lead the on- page and off- page initiatives to improve Keyword Search Rankings as part of overall Google 1st Page strategy.
Monitor campaign performance using Web Analytics Tools/Seller Center
Design and lead the eCommerce Media Test & Learn Agenda, explore new digital partnerships and tools, draw conclusions, and educate the organization.

Yêu Cầu Công Việc
Knowledge in SEO.
Hands- on experience in running campaigns on Google/Facebook/Tiktok and Marketing tools of E- Commerce platforms.
Experience in planning & managing performance marketing with PPC channels.
Strong with numbers with logical & structured approach towards problem solving.
Creative thinker with a passion for ideas & deep understanding of Google and other PPC inventories as a means to communicate with online audiences.
Should be able to map various touchpoints to target Customers thereby, driving business.
At least 2 years of working experience in eCommerce/Social commerce media management experience and in- depth understanding of key performance marketing metrics gathered at media agency or in- house environment.
Ability to create different Customer Cohorts/Segments with experience of channel planning.
University background.
Knowledge in E- Commerce/ Social commerce space.
Relationship management skills with an ability to work with cross- functional teams.
Fluent English (verbal & written).

Du Lịch
Phụ cấp
Chăm sóc sức khỏe
Chế độ bảo hiểm
Nghỉ phép năm
Laptop
Đào tạo

Cập nhật gần nhất lúc: 2024-04-03 11:00:08