Social Media Executive

Liaise with Agency/Media Partners (Google/Facebook) to work on campaigns optimization and adopt Search Engine industry best practices to drive high Share of Search (SOS), low CPCs & high CTR.
Support SEO & SEM strategy initiatives including content to increase Traffic to Brand Websites
Lead the on- page and off- page initiatives to improve Keyword Search Rankings as part of overall Google 1st Page strategy.
Accountable for Weekly Digital Marketing Media Channels Review meeting and showcase business growth.
Monitor campaign performance using Web Analytics Tools/Seller Center
Research & analyze competitor advertising for industry trends and actionable insights.
Manage budget to ensure media sufficiency.
Lead Media plan in JBP with retailers to drive transactions on e- Commerce/ Social Commerce accounts at low Cost Per Transaction (high RoAS) across multiple KC’s brands.
Work closely with key Internal/External stakeholders such as vendor marketing teams, media agency, along with Brand/Sales & regional teams to ensure agenda planning & perfect execution.
Analyze performance marketing mix based on the in- depth understanding of a wide set of data, including sales, shares, consumer data, media efficiency, competitive activities, etc.
Design and lead the eCommerce Media Test & Learn Agenda, explore new digital partnerships and tools, draw conclusions, and educate the organization.
Provide recommendations & execution plan for Keyword Opportunities, Campaign Structuring, Targeting Optimize campaigns by evaluating copy, Landing Pages, Bidding Strategy, improving the Quality Score thereby lowering CPCs.

Experience in planning & managing performance marketing with PPC channels.
Knowledge in SEO.
Fluent English (verbal & written).
University background.
At least 2 years of working experience in eCommerce/Social commerce media management experience and in- depth understanding of key performance marketing metrics gathered at media agency or in- house environment.
Knowledge in E- Commerce/ Social commerce space.
Hands- on experience in running campaigns on Google/Facebook/Tiktok and Marketing tools of E- Commerce platforms.
Creative thinker with a passion for ideas & deep understanding of Google and other PPC inventories as a means to communicate with online audiences.
Should be able to map various touchpoints to target Customers thereby, driving business.
Relationship management skills with an ability to work with cross- functional teams.
Strong with numbers with logical & structured approach towards problem solving.
Ability to create different Customer Cohorts/Segments with experience of channel planning.

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chăm sóc sức khỏe, Đào tạo, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-04-03 10:58:13