Social Media Marketing Manager

Social media strategy & content roadmap:
Build a strategic communication roadmap across TikTok, Facebook, Threads, etc., including campaign timelines, platform- specific content formats, posting frequencies, and KPI milestones aligned with each artist’s release plan.
Media budget management:
Plan and allocate social media budgets per campaign/platform, monitor performance, and optimize ROI in alignment with release objectives.
Music trend & fan insight analysis:
Keep up with viral music trends, challenges, hashtag culture, and platform- native sounds; work closely with A&R to align content with audience preferences.
Content production operations:
Establish SOPs, checklists, and project timelines to ensure seamless coordination across internal teams, freelancers, and external collaborators.
Cross- functional collaboration:
Work hand- in- hand with A&R, Marketing, Project Management, Content Production, and external agencies to ensure integrated execution of artist release campaigns.
Team building & performance management:
Recruit, train, and coach Social Media staff and collaborators; evaluate performance quarterly and support professional growth within the team.
Agency & freelancer supervision:
Manage third- party partners from contracting to output delivery, ensuring quality and KPI alignment.
Analytics & reporting:
Track, analyze, and report performance weekly, monthly, and quarterly; draw insights to refine content direction and propose long- term strategic adjustments.
Internal alignment & representation:
Represent the Social Media department in internal meetings with the Executive Board, A&R, and Project teams to align content efforts with overall artist & label strategy.

- Deep understanding of TikTok, Facebook, Threads, YouTube, and Gen Z content consumption trends.
- Systematic thinker with ability to create SOPs, optimize workflows, and build scalable team operations.
- Capable of managing cross- functional projects, media budgets, and multiple content streams.
- Strong content mindset with ability to write scripts, ideate formats, and collaborate with creative production teams.
- Basic English communication skills, especially for collaborating with regional/international agencies or partners.
- Minimum 2 years of experience in social media management, preferably within the music, entertainment, or media industry
- Familiar with analytics tools (TikTok Analytics, Meta Suite, Google Data Studio, etc.).

- Opportunities to work with artists, top- tier brands, and international partners.
- Competitive salary with commission and performance- based incentives from partnership deals.
- Creative and fast- paced working environment with strong ties to the music, entertainment, and advertising industries.
- Full support from DAO’s internal creative, artist, and production teams.

Working hours:
Monday to Friday, 10:00 AM – 6:00 PM

Cập nhật gần nhất lúc: 2025-07-21 19:40:02