What you will do
As an Attribution Platform and Out- App Tracking Engineer, you will play a crucial role in developing and maintaining our robust attribution platform. Your expertise in out- app tracking, specifically with platforms like AppsFlyer, will be instrumental in ensuring accurate measurement and optimization of our marketing campaigns.
Attribution Platform Development:
Design, develop, and maintain our attribution platform to accurately track user journeys and attribute conversions across various channels (such as Facebook, Google, Apple, Tiktok… etc.).
Collaborate with marketing and data scientist fellows to optimize attribution models and provide actionable insights.
Out- App Tracking:
Implement and manage out- app tracking solutions using platforms to track user behavior across Momo apps and Ads platforms.
Develop and maintain custom tracking events and parameters to capture relevant data for analysis.
Analyze out- app tracking data to identify trends, optimize user journeys, and improve marketing effectiveness.
GIS Integration:
Integrate Geographic Information Systems (GIS) data with our attribution platform to analyze location- based marketing campaigns and user behavior.
Develop geospatial analytics capabilities to identify high- performing regions and target audiences.
User Profile Management:
Contribute to the development and maintenance of our user profile database, ensuring accurate and up- to- date information.
Implement data enrichment strategies to enhance user profiles and improve targeting capabilities.
What you will need
Strong programming skills in languages such as Kotlin/Java, SQL/Non- SQL databases, and JavaScript.
Ability to work independently and as part of a team.
Bachelor’s degree in Computer Science, Engineering, or a related field.
Understanding of data warehousing and data modeling principles.
Experience with attribution platforms, particularly
Experience with cloud platforms (e.g., AWS, GCP) is a plus.
Experience with mobile app development and tracking is a plus.
At least 3 years of industry experience in software engineering.
Excellent problem- solving and analytical skills.
