Role Overview:
The Strategic Account Planning Manager (IMC) will serve as the bridge between client needs, the internal strategy team, and the creative execution team. This role focuses on creating and executing integrated marketing communication strategies that drive business growth for clients. You will be responsible for understanding market trends, consumer insights, and business goals to develop well- rounded campaigns across multiple channels, including digital, traditional media, and sponsorships.
Key Responsibilities:
Strategic Planning & Development (50%)
Client Strategy Development
Work closely with clients to understand their business objectives, challenges, and market opportunities.
Develop and implement strategic IMC plans that meet client objectives, integrating all forms of communication such as digital, traditional media, PR, events, and sponsorships.
Market & Consumer Insights
Translate insights into actionable strategies that guide campaign development and positioning.
Lead research and analysis efforts to gather key consumer, market, and competitive insights.
Campaign Architecture
Ensure consistency in brand messaging across all channels and touchpoints.
Develop and oversee the campaign&039;s overall strategy, creative brief, messaging framework, and timeline.
Account Management & Client Engagement (30%)
Client Relationship Management
Regularly update clients on campaign performance, insights, and optimization opportunities.
Serve as the main point of contact for key clients, ensuring their needs are met and exceeded throughout the campaign lifecycle.
Project Management
Ensure projects are delivered on time, within scope, and on budget.
Collaborate with cross- functional teams (creative, media, production) to manage the end- to- end delivery of campaigns.
Financial Management
Manage campaign budgets, resource allocation, and financial forecasting for projects.
Ensure profitability while delivering value to clients.
Creative & Channel Integration (20%)
Creative Collaboration
Provide feedback and guidance during the creative process, ensuring that ideas align with both the client&039;s goals and market demands.
Work closely with creative teams to ensure the campaign&039;s strategic objectives are reflected in the creative output.
Channel Strategy
Oversee media planning and ensure the integrated strategy is executed effectively across all platforms.
Identify the most effective channels for campaign distribution, including social media, TV, digital, print, and experiential marketing.
Performance Monitoring & Reporting (10%)
Campaign Analytics
Provide data- driven insights and actionable recommendations for future optimizations.
Track and analyze the performance of campaigns using KPIs such as reach, engagement, ROI, and brand lift.
Post- Campaign Reporting
Lead the development of post- campaign reports that highlight successes, challenges, and learning points.
Present campaign results to clients and internal stakeholders with actionable takeaways for future projects.
