Platform audit & innovation
Review and analyze web- based performance of all digital assets (website, social channels) in terms of technical features, branding impact, content persuasion to propose optimization plan for full digital ecosystem
Diagnose functionality, usability and content quality of APP platform to propose improvements for sitemap, UI/UX
Research category- led app trends, mobile consumer behaviors, app ranking data, app performance market benchmark to propose strategic direction for new platform concept or new functional ideas
Brand & Communication planning
Delve into media data to gauge digital consumer purchase journey and proper digital touchpoints feeding for communication strategy
Translate client’s briefing into well- defined business challenges and communication objectives
Collaborate with subordinates & account team to drive inspiring creative briefing session
Lay out thematic & tactical creative ideas in an overarching communication roadmap, identifying role of digital- driven communication channels, setting guidelines for media strategies
Utilize research methodologies to analyze 3C’s, TA personas, actionable insights & formulate brand/ campaign proposition
Growth planning
Evaluate media effectiveness by funnel stage to input for creative and media optimization
Coordinate with creative and content team to generate gamification ideas (entry- regain- upgrading- loyalty) tailored to different growth stage & flexibly adapt changes upon data learning
Mobile app Full Funnel Growth strategy planning (covering ideas, activities, media & content) across acquisition, activation, convert, retention and referral stages
Follow up with Account team to develop execution plan by campaign phase and timely optimize to meet campaign objectives.
Apply data learning from tracking & marketing platform (GA, APPA, Appsflyer, 3rd party creative testing and analytics) in generating strategic implication and campaign optimization
Stay up- to- date with digital/app technologies developments & understand intensively principles of media channels to initiate in proposals/ plan efficiently.
Lead use case planning in coordination with content & marketing automation team to generate effective growth hacking contents
Put together all plans into a compelling proposal/ presentation.
