Strategic Planning Director

The Strategic Planning Director&039;s main duty is to make sure that all work completed by the agency has a solid strategic foundation and can provide high- value consulting to our customers.
JOB DESCRIPTION
• Analyze the information/insights from the research and develop a strategic direction to guide creative development.
• Mentor and support young strategic talents in the department.
• Inform creative teams of the project needs and monitor the development of creative concepts. Ensure the ideas follow the ideation process and align with the project&039;s predetermined goals and strategic direction.
• Determine and implement the most effective strategy for gathering pertinent consumer insights/data, category information, and macro trends (quantitative and qualitative) relevant to the brief.
• Create a strategic plan and, as necessary, select measurable KPIs for marketing communications campaigns. This typically requires close coordination between planners, media specialists/agencies, and market research agencies.
• Participate in client briefing sessions (or delegate members of the Strategic Planning team).
• Establish a productive working relationship between the agency&039;s other departments and the planning team..
• Present strategic plans to clients, offering advice and assistance in determining the best course of action for achieving their goals.

• Managerial experience with demonstrable involvement in various strategic engagements with regional or global client brands.
• Deep understanding of all marketing communications platforms, especially emerging digital and social ones; able to ensure plans are integrated and scalable.
• Excellent presentation skills, able to influence decision- makers and drive success in business presentations.
• Over 10 years of planning and brand strategy experience.
• Strong research and analytical skills; able to synthesize different data and inputs to create a succinct and accurate roadmap or direction.
• Rational thinker with strong leadership skills.
• Possess a strong capability for strategic thinking.
• Business- driven mindset with a passion for using strategic creativity to help businesses thrive.

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Cập nhật gần nhất lúc: 2024-08-31 07:30:03