Strategic Planning Manager

Strategic Planning Manager

In overall: Be responsible for strategic planning to client’s projects/campaigns. This role requires a deep understanding of the digital landscape, market trends, consumer behavior, and the ability to develop data- driven strategies that align with clients&039; business objectives. The Strategic Planner Director will work closely with cross- functional teams, including account managers, creative teams, data analysts, and clients, to develop comprehensive and innovative digital marketing strategies that deliver measurable results.
Strategic Planning

Develop and execute innovative and data- driven strategic plans for clients&039; digital marketing campaigns.
Conduct thorough market research, competitor analysis, and industry insights to identify opportunities and challenges.
Budget Allocation: Collaborate with account managers to allocate budgets effectively across various digital marketing channels, such as social media, search engine marketing, display advertising, content marketing, and email marketing.
Campaign Ideation: Lead brainstorming sessions with creative teams to develop innovative campaign ideas and concepts that align with the strategic objectives.
Performance Measurement: Establish key performance indicators (KPIs) and measurement frameworks to evaluate the effectiveness and success of digital marketing campaigns. Provide regular performance reports to clients and internal stakeholders.
Utilize data analytics and insights to identify areas of improvement and optimize campaign performance. Analyze campaign metrics and provide actionable recommendations for continuous improvement.

Client Collaboration:

Advise clients on emerging opportunities and strategies to stay ahead in the competitive digital landscape.
Client Presentations: Present strategic plans and campaign ideas to clients in a clear, persuasive, and compelling manner. Address client feedback and make necessary adjustments to optimize strategies.
Collaborate closely with clients to understand their business objectives, target audience, brand positioning, and key performance indicators (KPIs). Translate client requirements into actionable strategic plans.

Manage the team and lead subordinates to grow the performance.

Stay up- to- date with the latest digital marketing trends, technologies, and best practices...and share/coach the team.
Team Leadership: Manage a team of strategic planners, providing guidance, mentoring, and performance feedback. Foster a collaborative and innovative work environment that encourages professional growth and development.

Thái độ / Tính cách

Strategic Planning Manager

Strategic Planning Manager

A data- savvy person who deeply understands communication/branding, digital marketing and social media platforms, and user behaviors.
Strong analytical and problem- solving skills, with the ability to use data to drive decision- making.
Leadership experience with the ability to inspire and lead a team of strategists.
In- depth knowledge of digital marketing channels, platforms, and tools.
Creativity and innovation to develop unique and effective campaign ideas.
Strong business acumen and the ability to align strategies with clients&039; business goals.
Minimum 5 Years in Digital strategy, Advertising, Digital Advertising or Marketing (Agency, Corporate)
Project management skills to manage multiple client campaigns simultaneously.
Proven experience in strategic planning within the digital marketing or advertising industry.
Excellent communication and presentation skills to convey complex ideas clearly and persuasively.
Understanding of consumer behavior and the ability to translate insights into actionable strategies.
Excellence in Vietnamese and English, both verbal and written communication.

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Cập nhật gần nhất lúc: 2024-04-04 05:30:25