MoMo is a FinTech startup that offers a mobile, electronic wallet and payment application for iOS and Android devices. Our Payment Services Business Group is at the forefront of creating seamless, innovative, and user- centric solutions that empower individuals to manage their financial lives effortlessly.
We are seeking a dynamic and experienced Marketing and Performance Team Leader to join our Game & Digital Content Team, under Payment Services Business Group. This role offers an exciting opportunity to combine your passion for marketing with the digital content and gaming landscape. The ideal candidate will be a creative thinker with a data- driven mindset, capable of executing impactful marketing strategies that drive engagement, user acquisition, and revenue growth within our gaming and digital content offerings.
What you will do
Performance Analysis: Define and monitor key performance indicators (KPIs) for marketing campaigns and overall team performance. Utilize analytics tools to track and analyze the performance of marketing campaigns, providing insightful reports and recommendations for optimization to maximize user engagement and ROI. Create clear and concise performance reports, presenting findings, insights, and recommendations to stakeholders.
Marketing Strategy: Design and implement comprehensive marketing plans to promote our gaming and digital content services. Stay ahead of market trends, competitor activities and emerging technologies to adapt strategies proactively. Align marketing efforts with overall business objectives and goals.
Campaign Development and Management: Collaborate with cross- functional teams to design, implement, and monitor marketing campaigns across various channels including social media, email, online advertising, and partnerships. Manage the marketing budget, ensuring efficient allocation of resources.
Human Resource Management: manage workload, evaluate quality of team members
Partnerships and Collaborations: Build strong relationships with internal and external stakeholders, including cross- functional teams and partners. Communicate effectively with senior management, providing updates on marketing initiatives and performance.
What you will need
Collaborative team player with the ability to work cross- functionally.
Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
At least 5 years of experience in marketing roles, preferably in the Gaming, Ecommerce, Application, or Fintech.
Strong leadership and team management skills.
Creative thinker with the ability to develop innovative marketing strategies and content.
Strong project management skills and the ability to multitask in a fast- paced environment.
Passion for staying updated with industry trends and emerging technologies.
Strong analytical mindset with the ability to interpret data and draw actionable insights.
Excellent communication and interpersonal skills.
Excellent English skills, both written and verbal, with the ability to create clear, compelling marketing content and communicate effectively with international stakeholders.
