MoMo is one of Vietnam’s very first tech unicorns. We offer more than 100 payment, financial and lifestyle services that make life more convenient, simpler and easier for you to enjoy. As our brand is accelerating quickly, we are reforming and expanding our marketing team to prepare for the exciting journey ahead.
We are looking for a skilled and experienced Content Leader to manage our press relations, drive the development of high- impact content, and execute comprehensive media strategies. In this role, you will also oversee a team, providing leadership, training, and guidance to ensure the delivery of high- quality content that aligns with our brand’s voice and objectives.
What you will do
Content Development:
Lead the creation and curation of high- quality content for press and media channels.
Produce and oversee press releases, news articles, feature stories, and other media materials to enhance brand visibility.
Ensure all content aligns with brand messaging, values, and audience needs.
Media Planning and Strategy Execution:
Develop and implement media strategies to position the brand favorably in the press.
Collaborate with cross- functional teams to identify key messaging, launch timelines, and promotional activities.
Plan, coordinate, and manage media campaigns, including setting measurable goals, tracking performance, and adjusting as necessary.
Media Relationship Management:
Build and maintain strong, long- term relationships with journalists, editors, and media professionals.
Act as the main point of contact for press inquiries, ensuring timely and accurate responses.
Identify opportunities for press coverage and media partnerships that enhance brand visibility.
Team Management:
Lead, mentor, and develop a team of content creators, guiding them in best practices for media relations and content creation.
Provide ongoing training and feedback to team members, helping them grow their skills in writing, media strategy, and campaign management.
Oversee workload distribution, set clear objectives, and support team members in achieving content and strategic goals.
Performance Analysis and Reporting:
Track and analyze the impact of content and media strategies, adjusting tactics based on performance data.
Regularly report on KPIs and insights to inform future strategies and improve media engagement.
What you will need
Experience: 5+ years in content development, journalism, public relations, or communications, with a strong background in media relations and team management.
Skills:
Exceptional writing, editing, and storytelling skills.
Strong planning and organizational abilities with a strategic approach to media planning.
Proven leadership and team development skills.
Excellent interpersonal skills for building and maintaining media relationships.
Knowledge:
In- depth understanding of the media landscape, content marketing principles, and public relations best practices.
Education: Bachelor’s degree in Communications, Journalism, Marketing, or a related field.
