Responsible for the marketing strategy planning to achieve company’s objectives.
preside over the implementation of direct and indirect communication activities
Growth activities
Handle & develop organic and paid search (SEO optimization/SEM)
Actively update new trends and media channels on the market to apply to projects and products that the company offers.
Represent KHAI PHU at customer engagements such as with sales, at conferences, and at community and customer meetups.
Collaborate with members of the Marketing team to create detailed content ideas for website, Fanpage , Youtube , Instagram, Zalo …. and advertising channels (on SEO standard)
Make MKT strategy to attract traffic / boost sales
Driving all growth-related activities for social and digital channels
Responsible for paid advertising campaigns across digital platforms such as Google, Facebook/Instagram, and other online advertising... - from planning to execution (PR, Digital, Community, Media).
Produce technical content such as demos, videos, workshops, tutorials, technical white papers, conference presentations, webinars
Controlling the company’s attendance at events…
Create, roll out, and maintain technical content such as demos, videos, workshops, tutorials, blogs, and whitepapers to connect KHAI PHU capabilities to customer needs.
Increasing brand awareness on Social Media channels
Responsible for implementation and improve customer experience through platforms: Website (core platform), Online advertising, Social Media, Email, finally Mobile, Content, Video, Digital OOH, etc ... to boost SEO results (Google Analysis, Google Web Master Tools, Ahrefs, SEMrush…).
Following and controlling marketing campaigns, review performance marketing campaigns.
Marketing Budget, Analytics & ROI
Analyze digital data, audience insights to draw key recommendation
Forecast levels of traffic volumes, track against budget and all acquisitions targets (KPIs & ROI)
Measure and report performance of weekly/ monthly marketing campaigns
Control digital performance budget and manage social campaign management of all digital channels to drive strong return on investment (ROI).
