Field Engagement and Market Presence:
- Sales Support: Act as the primary point of contact for sales representatives regarding product- related inquiries, offering expert advice and support to facilitate sales processes.
- Alignment with Company Goals: Ensure that field activities and customer interactions support the overall strategic goals of the company.
- Customer Visits and Support: Spend at least 80% of time in the field, accompanying sales representatives to visit customers. Provide on- site product demonstrations and conduct training sessions to enhance customer understanding and satisfaction.
- Customer Feedback Collection: Engage directly with customers to gather feedback on product performance, addressing their needs and concerns effectively.
Divisional Strategy and Execution:
- Strategic Alignment: Translate divisional strategy into actionable plans and field activities that support the overarching goals of the company.
- Cross- linking Applications: Effectively cross- link divisional application areas to Wrth&039;s product fields, ensuring that product offerings align with strategic goals and customer needs.
- Understanding Divisional Strategy: Grasp the core divisional strategy, market and customer segmentation and targeting strategies. Deep knowhow with key divisional application areas: maintain, care, and repair.
Training and Demonstrations:
- On- site Demonstrations: Perform live product demonstrations to showcase features, benefits, and usage, enhancing customer engagement and product adoption.
- Product Training: Develop and deliver comprehensive training programs for sales teams and customers, ensuring deep product knowledge and effective use.
- Technical Guidance: Provide expert technical guidance on product applications, troubleshooting, and maintenance, leveraging hands- on experience in the field.
Product Expertise and Support:
- Process Improvement: Recommend improvements to product features and service processes based on practical field experience and customer interactions.
- Industry Knowledge: Utilize extensive experience to offer deep insights into product functionality, and important customer working processes.
- Technical Support: Assist in resolving complex product issues and queries, drawing from a strong technical background and intimate knowledge of professional car workshops.
Market Research and Analysis:
- Competitor Benchmarking: Analyze competitor products and services to identify strengths and opportunities for differentiation and improvement.
- Market Trends Analysis: Conduct thorough market research to stay informed about industry trends, competitive products, and emerging customer needs.
Sales and Cross- functional Collaboration:
- Cross- functional Support: Collaborate with marketing, sales operations, and other departments to ensure cohesive product strategies and successful launches.
- Sales Enablement: Work closely with the sales team to equip them with the necessary product knowledge, tools, and training to effectively sell and promote products.
Competences
- Communication Skills: Excellent verbal and written communication abilities, capable of conveying complex technical information in an accessible manner.
- Time Management: Effective in managing multiple responsibilities, prioritizing tasks, and maintaining productivity in a dynamic field environment.
- Problem- Solving: Strong analytical skills and creativity in addressing challenges, finding solutions that meet customer needs and improve product performance.
- Customer Focus: Deep commitment to understanding and meeting customer needs, with a proactive approach to resolving issues and enhancing satisfaction.
- Market Insight: In- depth understanding of the automotive after sales industry, including market trends, customer preferences, and competitive landscape.
- Interpersonal Skills: Ability to build and maintain positive relationships with customers, sales teams, and colleagues across various functions.
- Adaptability: Flexible and responsive to changing market conditions, customer requirements, and internal priorities.
- Field Expertise: Strong practical knowledge of vehicle care, maintenance, and repair, gained from hands- on experience as a mechanic and service advisor/manager in a dealership.
- Training and Coaching: Skilled in developing and delivering engaging training sessions, with a focus on enhancing product understanding and usage.
