As a Technical SEO Specialist, you will be responsible for ensuring the technical health of our websites. Your primary focus will be on improving various technical aspects that impact search engine ranking, user experience, and overall website performance. You will work closely with developers, designers, and content creators to implement SEO best practices and drive organic traffic growth.
Key Responsibilities:
• Conduct comprehensive technical audits of websites to assess their indexability, loading speed, interlinking, duplicate content, and overall SEO health.
• Ensure that all website pages are indexed and available for indexing, and troubleshoot issues preventing indexation.
• Content Quality: Assess and address thin or low- quality content and mixed content issues on
• Detect and resolve duplicate content issues in titles, descriptions, H1 tags, and content itself.
• Optimise internal linking structures, identify orphaned pages, and address crawl distance and follow/no- follow issues.
• Identify and address loading speed issues that can affect both search engine ranking and user experience.
HTTPS websites.
• Correlate bot visits with crawl depth, interlinking, content size, indexability, duplicate content, and other factors.
• Ensure that pages are accessible to search engine bots, investigate status codes, and rectify harmful redirect chains.
• Assist in the ongoing support and maintenance of websites and applications, including server infrastructure, CRM, and CMS platforms.
• Address URL structure, mobile- friendliness, structured data markup, XML sitemaps, multilingual websites, and other technical aspects to improve SEO.
• Identify highly and poorly performing pages, manage crawl budget efficiently, and minimise orphaned pages.
• Work closely with developers, UX designers, and content creators to educate and implement SEO best practices in website development projects.
• Configure and update server infrastructure and platform components, particularly in WordPress.
• Analyse log files to understand bot behavior, including which bots visit the website, their frequency, and their preferences, and troubleshoot issues.
