Trade Category Development Manager

A Category Development Manager analyzes data and insights to identify retailer and consumer / shopper trends on GT channel, devises long- term strategies for product categories, fosters relationships with vendors, determines product positioning, collaborates with marketing teams, and forecasts product.
· Build specific channel on Trade Category plan to align with Trade Marketing Plan to deliver Category objectives (Weighted and Numeric distribution) so that it could maximize business goal on AOP.
· Proposed and executed trade marketing activities and drive go- to- market on growth Category plan on approved budget.
· Monthly Review and analysis to do the Sales forecast on GT channel activities on Category to propose trade activity plan foreach market needs.
· Liaising closely with all relevant brand team members
· Define and develop strategies to maximize Category/Brand potential through sales opportunities and allocate funds for each activity while analyzing potential growth and risks of Category.
· Work closely with sales force to collect market information and propose sales initiatives to protect product presence at POSM and to match Trade objectives with each market needs.
· High level tactical planning.
Conformation:
· Closely track and collaborate with other Marketing team / Customer Development / Supply Planning in marketing expenditures by assigned projects within the marketing budget and required timeline.
Others:
· Other tasks are requested by TMM / BOD.
· Coperate with cross- functional departments.
· Take part in cross- functional Project as required.

· At least 3 years of experience in a similar position in the field of Trade Marketing in FMCG industry.
· Enthusiastic and proactive spirit at work.
· Experienced in managing a working group to implement Brand development projects & Trade Marketing activities: new product development and brand activation program (BTL).
· Problem Solving Skill, Customer Service Foundation, GT & MT Sales experience and DMS knowledge.
· Business understanding: P/L structure knowledge and good knowledge of key consumer/shopper/Sales insights
· Strong sense of business and highly result oriented.
· Proficiency in the office computer (Word, Excel, PowerPoint)
· Good business sense, Good Interpersonal and Analytical Skill, Good negotiation skill, SMART and Creative mindset
· Ambitious to grow, willingness to learn and be excellent in marketing field.
· Well organized and detailed, able to work under high pressure.

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Du lịch nước ngoài, Đồng phục, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-04-03 11:17:31