Trade Insights Executive

Purpose Statement
This role will work as a team contributor to gather, analyse, organize information and turn qualitative and quantitative data into meaningful insights which is instrumental in strengthening BAT Vietnam of our consumers’ needs; and will enhance the decision-making process of the management team.
Key Accountabilities
- Handling monthly Retail audit delivery and deep dive analysis
- Developing and tracking the Key Performance Indicators (KPIs) dashboard on Nielsen retail audit and customer indicators to update regularly to the entire Vietnam team
- Developing actionable Trade Insights from the monthly Retail Audit reading at a granular level breaking down the analysis at outlet level and across geographies facilitating the correct implementation of programmes in the different market regions
- Providing insights to understand trade behaviour, perceptions and needs in relation to the retail landscape, to drive the development of differentiated offers into our portfolio
- Regularly tracking industry information, competitive trends, and to convert qualitative & quantitative data into a comprehensive and insightful story
- Coordinating with Consumer Marketing to conduct Mid Year & Full Year Review of Consumer & Retail landscape
- Providing ad hoc analysis, coordinating & supporting marketing projects in related areas to ensure the timely input of a consumer centric perspective and up to date findings
- Additionally, this jobholder shares accountabilities with other areas in terms of:
- Overall sales volume
- Overall market share
- Support Trade Strategy development and In Store Execution

Essential requirements
- BSc (Science) Degree in Psychology, Economics or Statistics
- Excellent usage of Excel, Powerpoint software & Statistics Softwares
- Strong analytical focus to be able to identify the right information source to gather information.
- Minimum three year MR&I experience in a leading market research firm or FMCG company covering all aspects of research methodologies and principles including both conventional and state of the art techniques and interpretation of results and implications
- Experience in managing a research/information budget and in selecting and managing external suppliers
- Capacity to manage logistics and resources of simultaneous projects
- Effective communication and presentation skills
- Fluent English language
- Display leadership qualities
- High integrity and honesty
- High level of attention to detail, thorough analytical skills, rational decision making, objectivity, creativity and good negotiation capacity
- Strong interpersonal skills and being a “team player” are essential
Advantageous:
- Basic project management skills.
- Consumer marketing experience.