Trade Marketing Assistant Manager

The Opportunity
Purpose:
•To develop, monitor and evaluate implementation of trade marketing activities under General Trade & Modern Trade channel in the market.
•To work closely with external parties and regions on logistics arrangement for fully supporting trade marketing - activities implementation.
•To monitor and control trade spend budget and other Trade administration works.
The role is primarily responsible for but not limited to:
Be responsible for:
- Channel development through route to market by mapping role of channel into shopper perspective by Identify new channel growth opportunity to expanse product availability
- Mapping channel with role of each SKU by leading to plan and implement Perfect Store project – Must Carry List
- Drive visibility by leading to plan and implement Perfect Store project – Display & Placement, POSMs.
- Account planning for key accounts in Modern Trade channel & Ecommerce.
- Key focus activity for Key customer base on Retailer’s insight
To coordinate with Sales team in implement; monitoring execution following plan accordingly
-Focus to FB club trade deal to leverage revenue growth in efficiency way
-Guarantee monthly trade payment on time
-Monitor and control trade spend budget
To be Trade Marketing:
•Develop in-store presence (availability & visibility) strategy for all CG brands. This includes POSM material and visibility standard.
•Provide reliable input to Trade and Brand management on timelines and activities in support of proposed consumer and trade promotions. Play key role in contributing to company Brand campaign project management.
•Coordinating with Regulatory function to ensure the necessary Government clearances for conducting consumer and trade promotions are obtained.
•Manage trade promotion & activities budget.
•Allocate and distribute promotions materials in accordance with Brand and Trade management’s requirements or directions.
•Oversee the implementation in the field of approved promotions, including making visits to outlets, exhibition areas, etc to familiarize him/herself with the quality of work being done, indicating clearly to the personnel or agencies concerned what remedial action needs to be done to bring performance up to acceptable levels, by when and by whom.
•Identify and recommend promotions agencies to be contracted in connection with promotional requirements of various brands
•Coordinate the collection of information from the field which will be a basis for assessing the effectiveness of a promotion, including both while the promotion is being run in order to ensure corrective action can still be done, and after the promotion is completed to help complete a review of its overall effectiveness.
•Organize trade research by own resource or with agency to understand shopper behaviour or performance status of our brands at trade.
•Report to Brand and Sales management on a timely basis on the field effectiveness of implemented promotions. This will be part of Brand and Sales management’s assessment of the overall effectiveness of a promotion.