JOB PURPOSES:
The position is to own country’s KPI and business result in assigned category/ channel. He/she also owns and activates the workstream, adapts the content from Lead market, builds local content as needed.
DIMENSION/ KEY FIGURES:
Internal customers: Sales, S&CM Regional & All internal departments
External customers: Agencies and local vendors
Geographical Area: Ho Chi Minh City, Vietnam
III . PRINCIPAL ACCOUNTABILITIES: (Minimum requirement)
Planning
Campaigns & Activation: Collaborate with Brand Marketing, S&CM Category owners, and Sales teams to integrate campaigns into store activation plans (launches, thematic campaigns, promotions), ensuring alignment with shopper insights, category priorities, and customer requirements.
In- store visibility: Define guidelines and toolkits for in- store communication, display standards, and visibility execution, including MSL, planogram, etc.
Commercial Operations
Campaigns & Activation: Track and analyze effectiveness of in- store activities, providing insights to optimize ROI.
POSM, PICOS: Lead end- to- end POSM execution: briefing, production, allocation, distribution, and store implementation. Ensure cost efficiency, quality, and timely delivery of all POSM and in- store activation materials. Ensure that all data transfer with lead market is accurate and delivered in a timely manner.
Promotion: Collaborate with S&CM Category owners to build full- year plan for gift & bundle promotion aligned with category strategy and shopper insights. Lead end- to- end gift & bundle operation process. Track competitors’ promotion & activities on monthly basis.
Customer Engagement
(Direct- Indirect)
Engagement: Develop Trade Activation or events as needed.
Thematic/Programs: Leverage and execute program cascaded by Lead market as relevant. Develop local thematic as needed/agreed with Lead market.
Store Execution
Trax & CPM & Win The Shopper: Monitor in- store implementation & enhance sales engagement through regular audits. Ensure all fundamental KPIs uploaded on system. Process data & reports and recommend improvements. Ensure that modules are maintained, updated and accurate.
