Trade Marketing Manager

Mô tả Công việc
Control A&P spending under budget
Control A&P spending under budget
Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
Ensure up- to- date category & channel analysis and competitor understanding shared to team
Sign off cycle plan and sales brief materials
Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development
Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing
Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in- store national/channel activities
Initiate and propose marketing opportunities such as NPD or channel development
Initiate and propose marketing opportunities such as NPD or channel development
Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in- store national/channel promotion, trade communication, POSM/ sales support materials and customer activities.
Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in- store national/channel activities
Coordinate with distributor (TCI) for trade activity execution and monitor performances of sales and distribution
Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in- store national/channel promotion, trade communication, POSM/ sales support materials and customer activities.
Lead the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans
Coordinate with distributor (TCI) for trade activity execution and monitor performances of sales and distribution
Lead the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans
Ensure up- to- date category & channel analysis and competitor understanding shared to team
Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development
Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing
Sign off cycle plan and sales brief materials

Yêu Cầu Công Việc
Bachelor or Master&039;s Degree in Business Administration, Marketing or related field.
Interpersonal, negotiation, and compromising skills
Good planning and management skill.
Leader , problem- solving skills, coaching and training skills
Station and work in HCM but must be mobile in travelling esp to Hanoi Vina
Good command of spoken and written in English and Computer Literacy
Work location: + Hồ Chí Minh: Công ty TNHH Thai Corp International Việt Nam Lô 5- 4, đường M14, KCN Tân Bình mở rộng, Phường Bình Hưng Hòa quận Bình Tân, Hồ Chí Minh/ Ho Chi Minh City: Thai corp International Viet Nam, Tan Binh extended IP, Binh Tan District, HCM City.
Strong team player, communication and listening skills
At least 5 years in marketing or category management in FMCG
Good analytical, be creative, initiative, pro- active, self- motivated and self- starter
Quick conceptual thinker- able to grasp ideas and communicate them effectively
Benifit:
Annual business performance incentive/ bonuses.
Competitive salary
Insurance Benefits: Social Insurance (social, health, unemployment ins.), Personal Accident Insurance, Health Care Insurance.
Lunch allowance
Other benefits: 20/10; 8/3 Gifts, 1/6 & mid autumn festival&039;s gift, Birthday Gift, using company products, Annual health check, other benefits (transportation, telephone, business trip...) according to the Company policy.
Working hour: from Monday to Friday; Annual leave: 12 days / year, after 2 working years extra 2 days (staff level) & 3 days (manager level).

Chế độ bảo hiểm
Phụ cấp
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Chế độ thưởng
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Chăm sóc sức khỏe
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Cập nhật gần nhất lúc: 2024-08-31 02:45:02