Key Duties & Responsibilities (brief information)
• Develop and implement trade marketing strategies to drive brand visibility, product
availability, and sales growth across all retail and distribution channels.
• Bridge between marketing and sales to ensure alignment of brand plans and in- market
execution.
• Lead planning and execution of route to market price, trade promotions, in- store activities,
and channel- specific.
Key Activities/ Tasks (list down in details)
No Key Activities/ Tasks Expected results
%
Weight
• Translate Consumer & Shopper Insights into Channel
channel insights to define in- store execution at the
1 actionable trade strategies by analyzing shopper and 20%
channel and key customer levels.
Strategy: Convert consumer propositions into
• Develop and Execute Trade Marketing Plans: Create
Product, Price, Place, Promotion—to win at the point
f purchase
2 and implement trade marketing initiatives aligned
with brand and sales strategies, focusing on the 4Ps— 15%
• Category & Channel Development: Develop business
promotions to drive growth across wholesalers,
3 15%
distributors, and retailers..
plans by category and channel, including localized
• Pricing and Promotion Strategy: Set competitive
promotional mechanics to achieve sales and margin
targets while enhancing market competitiveness.
4 10%
pricing guidelines and define channel- specific
• Performance Monitoring & Data Analysis: Analyze 10%
market, channel, and competitor data regularly to
evaluate brand performance, track distribution and
sales KPIs, and recommend improvement programs.
• Customer Collaboration & Relationship Building:
6 teams on business planning, program development, 10%
and effective trade execution to strengthen
partnerships and boost results.
Collaborate closely with key customers and sales
• Budget & Profitability Management: Manage and
7 control trade marketing budgets and activation spend. 10%
ensure profitability and effective investment.
Monitor P&L in partnership with the sales team to
• In- Store Visibility & Execution Excellence: Ensure
communication at the point of sale to maximize
shopper engagement and brand impact.
8 high- quality product presentation, visibility, and 10%
