Trade Marketing Specialist (Central)

On- premise marketing strategy development and management
Analyze competitor’s marketing strategies for differentiation and innovation.
Market research customer preferences, behaviors, and trends related to dine- in/take- home/Kid and Teen parties.
Market Research and Analysis
Build up On- premise channel- specific infrastructure (Dine- in/Take- home/Kid and Teen parties)
Set up sales tools (buttons, systems) for operational transactions.
Plan for optimize operational efficiency (includes payment solutions: e- wallets, cashless payment…).
Develop and Upgrade Technology Platforms for In- Store Sales (Cooperation with BT/Third parties)
Develop and create On- premise channel sales- building programs
Plan and design attractive promotional programs (discounts, combos, gifts) specifically for On- premise.
Research and Analysis expectations for Kids channels (JKP, JKC) and JTP.
Developing JKP, JTP Packages
Map out channel communications grid/calendar for the On- premise channels, ensuring strategic alignment and coordination among all relevant departments
Serve as the single point of contact (SPOC) to ensure alignment between brand and trade teams.
Coordinate closely with relevant departments (Brand MKT, Trade MKT, RSQM, OPS, BT) to ensure consistent implementation (CRM, loyalty programs....).
Develop a communication schedule and manage On- premise according to a unified plan.
Key results for On- premise
On- time, In- full execution.
AC/TC Growth for In- house delivery channel.
Channel- Specific RB Growth.

Project management and strong agency leadership
Fluent English (Both writing and communication)
Good understanding in Marketing both online & offline
From 5 years of hands- on in marketing- related roles within F&B, Retail, QSR. At least 3- 5 years of working experience in the same role

Very competitive salary.
Full insurance coverage according to the Law.
More details to be discussed during interview.

Cập nhật gần nhất lúc: 2025-06-17 16:55:02