Trade Marketing Specialist (Loyalty & POSM)

Develop and implement loyalty programs to maintain and enhance engagement with existing customers while attracting new ones.
Coordinate with relevant departments to design, produce, and allocate POSM materials tailored to each region and outlet type, ensuring brand consistency.
Monitor POSM inventory, manage allocation to regions/outlets, and ensure efficient utilization of POSM materials in line with approved budgets.
Monitor and evaluate POSM usage effectiveness, and propose improvements to optimize costs and enhance brand visibility at the point of sale.
Work closely with regional sales teams to ensure loyalty and POSM programs are executed effectively and on schedule.
Other tasks assigned by the line manager.
Collect and analyze customer behavior, sales data, and participation levels in loyalty programs to propose relevant adjustments.
Support the implementation of trade marketing initiatives, product launches/relaunches, and other sales support activities.
Monitor competitor activities, update market trends, and propose ideas to improve loyalty program performance.

Strong change management abilities, multitasking skills, and resilience under pressure.
Proficient in commercial laws, food safety regulations.
Good communication and negotiation skills.
Proficient in planning product go- to- market strategies, developing points of sale, and winning over consumers.
Minimum 2 years of experience in a similar position within the FMCG industry.
Bachelor’s degree in Business Administration, Marketing, or related fields.
Knowledgeable in product display and shelf space management.
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* Location: 63 Cao Thang Str, Ban Co Ward, HCMC
* Bien Hoa Consumer (BHC)

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Cập nhật gần nhất lúc: 2025-10-18 12:20:03