Trade MKT Planning Leader/Trade Assistant Manager

Promotional Campaign Management
- Effectively control and manage promotion budget spending within the provided budget.
- Ensure that local feedback is taken into account by regularly visiting markets and customers with the frontline team. Reflect market change with a quick response and provide a defensive plan if needed.
- Strategize and implement price promotion activities based on pricing strategy and guideline across multichannel.
- Regularly monitoring and tracking revenue and market share performance to ensure proactive and corrective actions are taken.
- Evaluate and analyze promotion activities against KPIs with recommendation to frontlines on key success factors and improvement plans for future action.
Trade Analyst
- Lead on development, planning and execution of price tracking tools to deliver weekly/monthly/quarterly pricing reports.
- Lead on delivery of full analysis and insight incorporating sales performance together with customer KPIs in each trade activities and campaigns.
- Lead on pricing strategy by key categories by formats, benchmarking key competitors in the market as well as retailing index data to strengthen customers pricing perception and drive traffic to stores.
- Lead on development of corporate and category promotion evaluation, connecting with cross functional teams both internal & external.
- Working closely with the finance team to prepare the annual budget, monthly forecast by category trade pillar and conducting weekly sales performance update/tracking to identify trade activity gaps for further actions.

- Strong analytical skills with the ability to track and measure marketing campaign performance.
- Priority: Bachelor’s degree in marketing, communications or relevant field; Advanced English; Self- motivated, proactive in a start- up environment.
- 5+ years of solid experience in trade marketing (Price and Promotion Planning) preferably in the FMCG/cosmetics/fashion industry.
- Proven track record of developing and implementing successful marketing communications strategies.
- Experience with project management methodologies and the ability to manage multiple projects simultaneously.

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Cập nhật gần nhất lúc: 2024-03-27 23:16:59