Trưởng Phòng Brand Marketing (Ecommerce, FMCG)

We’re after a storyteller with a sharp eye, a soft heart, and a love for building brands that feel like a warm hug! If you believe in the magic of calm, cozy vibes, and creativity that soothes the soul- we might just get along.
We are looking for a Brand Manager to write the next chapter of one of today’s global top coloring brands, loved across the US, Europe, the Americas, and Australia.
Build Brand & Marketing Strategy
- Lead integrated marketing campaigns across platforms — from Amazon to Instagram — to boost brand awareness and reach.
- Analyze market trends, customer behavior, and competitors to shape long- term and short- term marketing plans.
- Craft a consistent brand story that resonates emotionally and stands out creatively.
Manage Brand Identity & Consistency
- Develop a long- term brand management plan, including repositioning or expansion as needed.
- Strengthen brand loyalty through thoughtful customer programs and personalized content strategies.
- Own and evolve our brand identity — visuals, tone of voice, and storytelling across all touchpoints.
Lead Campaign Execution & Optimization
- Be hands- on in improving both creative and business impact.
- Analyze results, build insights, and report regularly on how the brand is growing and performing.
- Set clear KPIs for every campaign — track awareness, affinity, loyalty — and optimize as you go.
Grow & Inspire a Creative Marketing Team
- Build and lead a small, passionate marketing team that thrives on collaboration and creativity.
- Mentor and guide team members to stay aligned with brand principles and evolving trends.
- Foster a culture of innovation, shared purpose, and mutual growth.
Manage Brand Risks
- Lead brand reputation efforts and handle media issues or crisis scenarios with grace and clarity
- Develop a brand risk management process — monitor platforms, identify red flags early, and take timely action.

Ideally from creative, publishing, FMCG, or lifestyle/retail industries.
Background in Marketing, Business, Communications, or a related field.
Experience with cross- platform storytelling and community engagement.
Strategic thinking with a strong pulse on market and cultural trends.
Good English
At least 7 years of experience in brand & marketing roles (with 2+ years in a leadership/managerial position).

Skills

Confident in setting goals, managing timelines, and keeping everyone aligned.
Strong creative instincts and visual taste- you know what “feels right” and can brief/design accordingly.
Leadership that uplifts- you help your team grow, feel heard, and do their best work.
Great communicator- persuasive, empathetic, and clear across teams and channels.

Bonus Points If You…

Understand how Amazon marketing, DTC, or influencer campaigns work.
Are comfortable working in a startup- like environment where strategy and hands- on execution go hand in hand.
Have worked with lifestyle or art brands.

■Salary(VND）: Nego (Upto 60M gross, max 90 mil)
■ Working Time
From 80 AM to 6:00 PM (including a 1.5- hour lunch break), Monday to Saturday morning. On Saturday mornings, depending on the nature of the work, employees may work from home or at the office.
■ Benefits
Internal engagement events: Friday fun, Year- End Party, Mid- Autumn Festival, Women&039;s Day (Oct 20, Mar 8), Men&039;s Day (Apr 6), etc.
Seniority bonus
2- month probation period at 85% of official salary
Attendance bonus of 300,000 – 500,000 VND/month
Laptop provided on the first working day and free parking
Social insurance contribution based on 60% of official salary
Annual health check- up
Onboarding training and a dedicated buddy throughout the probation period
13th- month salary and annual profit- sharing bonus
Performance reviews and salary adjustments every 6 months
Personal development through monthly/annual training in professional and soft skills
Paid leave and other holidays as regulated
Annual team- building activities to strengthen team spirit

Cập nhật gần nhất lúc: 2025-06-13 09:20:04