User Acquisition Manager

Develop frameworks for forecasting, exploring trends, and spotting anomalies
Be an owner of the whole UA strategy Analyze data and optimize campaign performance based on LTV and ROI evaluation.
Generate performance reports.
Manage and grow relationships with external partners for UA efforts across the globe, while being able to negotiate and buy ad traffic
Develop toolsets that will automate campaign optimization
In close collaboration with the Game Development Team, define and lead the overall UA strategy for the game you are in charge of to maximize its growth profitably
Explore new opportunities for user growth including new channels, partnerships and messaging
Lead, plan, manage and execute performance-based user acquisition across various advertising channels
Design experiments to test the validity of hypotheses around user acquisition strategy
Create and present review and action plans to drive user growth based on your analytical insights.

Deep Experience of performance marketing, including directly managing Facebook and other ad networks.
Previous working experience in games or app user acquisition (ideally 5+ years)
Exceptional analytical, communication and teamwork skills Experience with attribution tools required
Campaign management, including optimization and monitoring of campaigns, budget allocation, leading A/B tests, identifying new channels, analysis
Passion for analytics, advertising as well as mobile gaming.
Profound understanding of the ad networks, campaign attribution, creative management and campaign optimization.
Able to contribute to day-to-day efforts
Demonstrated ability to effectively own, manage and optimize monthly multi-million-dollar acquisition budgets with clear ROI targets
Drive relentless culture of experimentation on all key existing channels, while also ideating and establishing new UA funnels
Comfort in distilling technical information into business decisions, with a desire to own the business outcome of the analysis you produce

Cập nhật gần nhất lúc: 2021-07-08 02:24:03