User Acquisition Specialist/ UA Marketing Specialist (Application Domain)

Execute UA campaigns across platforms such as Facebook Ads, TikTok Ads, Google Ads, etc., according to approved plans:- Launch and manage campaigns across platforms including Facebook Ads, TikTok Ads, Google Ads, Unity Ads, AppLovin, IronSource,…- Monitor real- time campaign performance, assess the effectiveness of target groups, and respond promptly to market changes.- Optimize campaigns based on key metrics such as CPI, IPM, ROAS, retention rates,…
Collaborate with Biz, Content, and Product teams to develop creative advertising scripts:- Act as a liaison to analyze the product&039;s Unique Selling Proposition (USP) and target user behavior to craft tailored messaging and advertising concepts for each market.- Coordinate with Developers, Designers, and Project Managers to ensure creatives effectively support product objectives.- Participate in the development of creative concepts and A/B testing scenarios for multi- platform advertising.
Propose and present UA campaign plans (budget, timeline, target KPIs) to the Board of Directors (BOD):- Proactively develop detailed User Acquisition (UA) plans tailored to each market and product phase.- Present campaign strategies to the BOD, including budget allocation, performance targets (CPI, IPM, ROAS), platform selection, and required resources.- Recommend effective budget allocation strategies and assess associated risks.
Utilize campaign and creative performance measurement tools (e.g., AdMob, AppLovin) to optimize campaign effectiveness:- Use analytical tools such as AdMob, AppLovin, etc., to track behavioral and performance data.Conduct in- depth analysis by target group, creative asset, and ad network to optimize budget allocation and improve ROI.- Prepare periodic reports and present campaign results to the BOD or senior management.
Work with the Creative team to produce and review Creative Ads:- Collaborate closely with design and motion teams to produce engaging content optimized for performance metrics (CTR, CVR, CPI).- Oversee creative quality assurance, implement testing cycles, and analyze performance data to guide optimization.- Work with the Product team to provide feedback on creative performance indicators aligned with in- app metrics.
Analyze past campaign performance metrics and provide product and content teams with recommendations for future campaign optimization:- Provide insights to improve UX/UI, onboarding funnels, in- app features, and creative messaging.- Advise on market- specific content adjustments based on user feedback.- Collaborate closely with the Product team to enhance user retention, increase Lifetime Value (LTV), and reduce acquisition costs.

Mandatory Requirements:- Minimum of 2–3 years of experience in User Acquisition (UA) for mobile games or apps.- Proven experience in independently executing and managing large advertising budgets across platforms such as Facebook Ads, TikTok Ads, Google Ads, and ad networks like Unity, IronSource, AppLovin, etc.- Proficient in performance analytics tools: Appsflyer, Firebase, Google Analytics, AdMob, etc.- Deep understanding of key UA metrics: CPI, ROAS, CTR, CVR, IPM, Retention, with hands- on experience in optimizing toward specific goals.- Strong multitasking abilities, capable of managing multiple campaigns simultaneously while meeting deadlines and performance targets.- Sharp analytical thinking, with a data- driven and insight- based decision- making approach.- Excellent communication and teamwork skills, especially when working with Creative, Product, Content, and Data teams.- Strong presentation skills, with experience proposing budgets or strategies to senior management.
Preferred Qualifications:- Experience working at a game/app publisher targeting international markets.- Knowledge of App Store Optimization (ASO), with the ability to improve visibility and organic traffic on the App Store / Google Play.- Previous experience leading a small team or mentoring junior members.- Familiarity with market research tools such as AdMob, AppLovin, etc.

- Full entitlements under the Labor Law after a 2- month probationary period
- A young, dynamic, modern, and professional work environment with a seasoned business team and numerous opportunities for personal growth
- Annual leave and public holidays in accordance with current labor regulations and company policies
- Various exclusive internal benefits and incentives under company policies
- Access to social insurance (SI), health insurance (HI), unemployment insurance (UI), and annual health check- ups after probation
- Opportunities for training, skill development, and career advancement
- Additional documents required upon successful hiring
- Attractive benefits for employees and their families, including health insurance, company trips, team building, happy hour, birthday celebrations, and more

Cập nhật gần nhất lúc: 2025-09-30 12:05:02