User Growth Specialist

User Growth Specialist II will responsible for developing and executing our growth strategy, encompassing both customer acquisition and retention marketing, customer lifetime cycle, customer lifetime value as well as manage cashflow of the running project.
Campaign Planning & Execution

Support planning and execute user growth / promotion campaigns across multiple channels (digital, offline, social media, app push).
Conduct A/B testing, optimize creatives, content, and distribution channels to maximize acquisition & retention results.
Collaborate with Marketing (brand) and Product/Operation teams to ensure campaign execution.

CRM Operation & Optimization

Set up trigger- based communications to improve retention, frequency, and CLV.
Manage and execute CRM campaigns via email, SMS, push notification, in- app messages.
Monitor effectiveness of loyalty/SkyPoint programs and propose improvements.
Build and maintain customer journey flows (onboarding, activation, reactivation, churn prevention).

Reporting & Analysis

Provide insights and data to support Growth Manager in long- term strategy building.
Analyze conversion funnels, churn rate, cohorts to generate actionable insights.
Track and report campaign performance based on KPIs: CAC, CPI, Retention, DAU/MAU, LTV.

Other tasks assigned by the BOM.

Education & Work Experience

Experience with CRM & automation platforms (MoEngage, Braze, HubSpot, Salesforce, etc.) is preferred.
1–3 years of experience in Digital Marketing / Growth Marketing / CRM / Performance Marketing.
BA/BS degree in Marketing, Business, Communications, or related fields.

Skills & Personal Attributes

A hunger to learn and ability to flourish in a dynamic, high- growth, entrepreneurial environment.
Entrepreneurial, self- starter with hands- on approach.
Excellent communication skills, both verbal and written
Comfortable with data, analytics, CRM and loyalty programs coupled with creativity and a passion for branding.
Detail- oriented with the ability to manage projects from inception through execution.

BENEFITS:

Comprehensive health and accident insurance.
Probation period salary is 100% of the official salary.
Provision of work equipment (Macbook/ Laptop, mouse, monitor, etc.).
Competitive salary package (Base salary and performance bonuses).
A creative and modern working environment.
15 days of annual leave.

Laptop, Chế độ bảo hiểm, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2025-09-24 11:05:03