Purpose Support the commercial growth of assigned small to mid- sized brands within M- Commerce. Own P&L responsibility for these brands, managing daily sales, promotions, and platform relationships, while ensuring alignment with the overall commercial strategy.
Key Responsibilities
Brand P&L Ownership
Monitor daily/weekly performance and flag risks or opportunities.
Manage sales, margin, and profitability targets for assigned brands/categories.
Go- to- Market & Campaign Support
Optimize pricing, promo mechanics, and assortment to maximize GMV and margin.
Develop GTM plans for brand promotions and seasonal campaigns.
Coordinate with Media Division for paid pushes, livestream activations, and affiliate support.
Ensure product listings, store content, and promotions are updated and campaign- ready.
Platform & Partner Engagement
Provide feedback from campaign results to brand partners.
Maintain communication with brand principals/distributors to align business priorities.
Liaise with platform category managers (TikTok Shop, Shopee, Lazada) to secure promo slots and co- marketing opportunities for assigned brands.
Cross- Team Collaboration
Work with Ecom Ops team to ensure stock availability, fulfillment readiness, and smooth promo setup.
Collaborate with Campaign Lead to ensure assigned brand campaigns are executed on schedule.
Provide Content Factory with insights on product USPs and promo storylines for creatives.
Analysis & Reporting
Track sales performance by SKU, campaign, and channel.
Prepare monthly performance reports for Commercial Manager.
Provide insights on which promotions and content drive highest conversion.
Qualifications
Accuracy and timeliness of reporting to Commercial Manager.
Fluent in Vietnamese; English proficiency preferred.
Detail- oriented, proactive, and eager to learn.
KPIs / Success Metrics
GMV and margin delivery for assigned brands.
Number of platform promo slots secured.
1–3 years of experience in account management, category management, or e- commerce.
Excellent coordination and communication skills; able to work cross- functionally.
Strong analytical and commercial mindset; comfortable working with P&L and performance dashboards.
Growth rate of assigned brand accounts.
Understanding of social commerce dynamics (TikTok Shop, Shopee, Lazada, live commerce, affiliates).
ROI of campaigns (sales uplift vs. spend) for assigned brands.
