Purpose Support the commercial growth of assigned small to mid- sized brands within M- Commerce. Own P&L responsibility for these brands, managing daily sales, promotions, and platform relationships, while ensuring alignment with the overall commercial strategy.
Key Responsibilities
Brand P&L Ownership
Monitor daily/weekly performance and flag risks or opportunities.
Go- to- Market & Campaign Support
Manage sales, margin, and profitability targets for assigned brands/categories.
Optimize pricing, promo mechanics, and assortment to maximize GMV and margin.
Develop GTM plans for brand promotions and seasonal campaigns.
Ensure product listings, store content, and promotions are updated and campaign- ready.
Coordinate with Media Division for paid pushes, livestream activations, and affiliate support.
Platform & Partner Engagement
Provide feedback from campaign results to brand partners.
Liaise with platform category managers (TikTok Shop, Shopee, Lazada) to secure promo slots and co- marketing opportunities for assigned brands.
Maintain communication with brand principals/distributors to align business priorities.
Cross- Team Collaboration
Work with Ecom Ops team to ensure stock availability, fulfillment readiness, and smooth promo setup.
Provide Content Factory with insights on product USPs and promo storylines for creatives.
Collaborate with Campaign Lead to ensure assigned brand campaigns are executed on schedule.
Analysis & Reporting
Prepare monthly performance reports for Commercial Manager.
Provide insights on which promotions and content drive highest conversion.
Track sales performance by SKU, campaign, and channel.
Qualifications
ROI of campaigns (sales uplift vs. spend) for assigned brands.
GMV and margin delivery for assigned brands.
Detail- oriented, proactive, and eager to learn.
Fluent in Vietnamese; English proficiency preferred.
Accuracy and timeliness of reporting to Commercial Manager.
1–3 years of experience in account management, category management, or e- commerce.
KPIs / Success Metrics
Number of platform promo slots secured.
Excellent coordination and communication skills; able to work cross- functionally.
Growth rate of assigned brand accounts.
Understanding of social commerce dynamics (TikTok Shop, Shopee, Lazada, live commerce, affiliates).
Strong analytical and commercial mindset; comfortable working with P&L and performance dashboards.
