_Roles & Responsibilities_
As a Social Media Executive in Social Lab team, you will take the wheel in planning- executing- tracking- optimizing- reporting social media performance of our clients’ brands across all major platforms such as YouTube, Facebook, TikTok, Instagram, etc.
This role requires a social- first mindset, strong analytical thinking, and a deep understanding of how social ecosystems contribute to IMC campaigns.
We&039;re looking for a Mid- Senior level talent for this position.
SOCIAL MEDIA PLANNING & CREATION:
Stay ahead of social trends, new formats, and platform updates to proactively suggest innovations for client campaigns.
Understand creative direction and communication strategies- then translate them into actionable social media plans on various platforms to deliver the campaign message successfully.
Plan and execute social content calendar (owned channel & social outreach channel) ensuring consistency with brand voice, tone, and message.
Work closely with internal teams on the development of social media strategies, tactics, and content direction.
SOCIAL MEDIA PERFORMANCE:
Manage day- to- day social media operations for brands, ensuring timely execution and brand consistency across all channels.
Analyze performance data to identify insights, learnings, and actionable optimizations for future content and campaign planning.
Benchmark against competitors and category best practices to ensure the brand stays socially relevant and competitive.
Deliver all types of performance evaluations, tracking, and reports on campaign/ weekly/ monthly basis by channel: Owned channels, Social Out- reach channels; by type (Content, Creative, Community, Competitor, Campaign, etc.) to evaluate the performance of brands on social media and suggest solutions to improve the campaigns.
COMMUNITY & ADVOCACY MANAGEMENT:
Engage with followers and key advocates to build a positive brand community and enhance loyalty.
Support the development and presentation of community management strategies for campaigns or ongoing brand engagement.
Identify potential issues or crisis situations early and escalate to relevant stakeholders following internal protocols.
Oversee community engagement by monitoring and responding to comments, messages, and brand mentions promptly and appropriately.
_Candidate Profile_
We would like to hear from those who have:
Excellent verbal, written, and presentation skills.
Strong analytical, planning, organizational, problem- solving, and critical thinking skills.
Strong understanding of major social media platforms (Facebook, TikTok, Threads, YouTube, Instagram, LinkedIn, etc.) and their analytics tools.
Deep knowledge of social nature, social planning, and social media performance.
High attention to detail, careful, hard- working.
Good sense of social content and social trends.
Operate with discipline ensuring timely deliverables.
Excellent grasp of social media metrics and best practices.
Effectiveness of team collaboration.
About 3- 4 years of experience in directly executing social campaigns (client or agency).
Ability to meet project KPI.
