Assistant Brand Manager

Research, create, develop and monitor the communication materials (imagery, digital, point of sale, landing page) for brand and product.
Stay updated with social media platform technologies and trends.
Monitor the retail marketing strategy working hand- in- hand with the retail, omni and training team and monitor the proper implementation of retail materials (promotion, services, advice, etc.)
Define and monitor media plans, implement promotions and ensure implementation of trade marketing plan
Implement new launches and marketing mix strategies (IMC/360/Digital/Retail/Partnership) and create the right angle of attack consistently to build integrated, engaging consumer brand experiences; meet the deadlines and right objective.
Assists with other related duties as assigned.
Translates trends and consumer knowledge into meaningful insights brand development.
Manage the collection/ new products/ key pillar/ key product line sell- out performance, analysis of consumer and market insights for the category, share findings with the team to ensure the consistency of new product development.
Define and monitor media plans, implement promotions and ensure implementation of trade marketing plan
Conduct research on new influencer profiles/ new community in order to broaden the pool.
Seek PPL opportunities, event sponsorship, brand/community partnerships that align with brand and marketing strategy.
Monitor and follow- up with suppliers and partners to ensure timely and accurate deployment.
Conduct market research, industry knowledge, current trends, new media, and competition research.

Ability to deal with both artistic and numerical issues.
Strong negotiation skills with excellent verbal and written communication
Familiarity with social media platforms (Facebook, Linkedin, Instagram, Tiktok) and affiliate marketing
Bachelor’s degree in Marketing, Communication or related field.
At least 3 years of related experience
Strong negotiation skills with excellent verbal and written communication, detail- oriented and interpersonal skills

Working location: 01 Hoang Viet, Tan Binh Dist., HCMC

Bảo hiểm, Thưởng, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2024-05-10 22:35:03